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Perspective | E-commerce - the new ‘go-to’ for every category

While the world is going gaga about how e-commerce is taking over conventional ways of shopping, what caught our attention were the categories which take the online route to not only market and advertise the products but distribute and sell it here as well.

DDB Mudra West partners with Sintex Industries Limited

DDB Mudra West wins creative duties for Sintex Industries Ltd., a leader in the plastics industry offering world class plastics products and solutions for a wide range of industries. The account will be handled by one of DDB Mudra West¿s offices in Ahmedabad. Sintex Industries is the world¿s largest producer o

Hero ISL announces PUMA as their 'Official Ball Partner'

Hero Indian Super League recently announced a tie up with PUMA, known for its rich football heritage, as their Official Ball Partner. The official ball for the Hero Indian Super League 2014 is the PUMA evoPOWER 1 Statement Football.  Hero Indian Super League which is co-promoted by IMG – Reliance, Star India and supported by the All India Football Fede

Vivek Srivastava joins Times Television Network as Senior VP & Head - Engli

Times Television Network (TTN) announced earlier today the appointment of Vivek Srivastava, as Senior Vice-President and Head of the English Entertainment Cluster which includes premium channels such as MOVIES NOW and Romedy NOW. Based in Mumbai, he will work closely with the business and leadership teams at TTN and will report directly to M.K. Anand.

TESCO appoints Mindshare Thailand as media partner

Tesco Lotus, a leading retail business in Thailand, has awarded, the first time, its overall media planning and buying business across online and offline to Mindshare Thailand, the leading marketing and media agency network. The win has been formally announced after a competitive pitch process that included a number of international agencies.
Perspective | E-commerce - the new ‘go-to’ for every category
DDB Mudra West partners with Sintex Industries Limited
Hero ISL announces PUMA as their 'Official Ball Partner'
Vivek Srivastava joins Times Television Network as Senior VP & Head - Engli
TESCO appoints Mindshare Thailand as media partner
Mirriad, the native in-video advertiser, Universal Music Group (UMG) and Havas have announced that the companies have signed an agreement that enable UMG to feature digital
Continuing its strategy to arm mobile professionals with tools that make them more productive, BlackBerry Limited (NASDAQ: BBRY; TSX: BB), the mobile communications giant, has
Viacom18 Motion Pictures (VMP) scored big at the recently held Jagran Film Festival, Mumbai 2014. With a total tally of six in categories including Best Director - Soojit
Apurva Agnihotri is a known face in the Hindi television and film space. He shot to fame with his debut in Subhash Ghai’s Pardes alongside Shah Rukh Khan and then newbie
Gone are those days when advertising and marketing were restricted to traditional mediums like television, print and OOH. Mobile as we all know
As the world gradually becomes a global village, consumer’s likes and dislikes across countries have also turned global in nature. From FMCG
A Chartered Accountant by qualification, Himani brings to the table over 22 years of diverse experience. She started her career with financial
Forty two years ago, Ray Tomlinson sent the first ever email using ARPANET. Four decades later, email has evolved into one of the most cost
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