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Maxus grows its global L'Oréal relationship with win in the Nordics

Maxus has been appointed as the sole agency to handle strategic media planning and buying in four key European markets for L’Oréal. Maxus will be the cosmetics and beauty giant’s media agency of record in the following markets: Denmark, Norway, Sweden and Finland. This appointment builds on the Maxus rela

BMW Group announced as naming rights sponsor for the 2015 BMW New Zealand O

The world’s most unique National Open has joined forces with a global golf brand – BMW Group has been The Hills golf course, co-host of the 2015 BMW New Zealand Open announced recently as the naming rights sponsor for the 2015 BMW New Zealand Open. At a launch in Auckland, attended by the Prime Minister the Right Honourable John Key, the Chairman

Exclusive | Happy to make storytellers dream come true: Star Plus’ Banerjee

One may have the proverb ‘Change is the only constant’, multiple times; however, what better place to know this than the media and entertainment industry. While ideas, concepts, business, friends and competition change with every passing day here, many times what does not change are people behind this. While we have heard of media stalwarts staying lo

Reliance Games appoints LinOpinion|GH as its PR agency partner

LinOpinion|GH, India’s premier public relations consultancy and the PR division of Lowe Lintas + Partners today announced that it has won the Reliance Games business in India, in a hotly contested multi-agency pitch. The consultancy’s mandate will be to conceptualize and implement the best strategic communication routes to maximize visibility for Reli

Usha International is additional principal sponsor of the Hero ISL FC Goa t

Usha International, a household consumer durables company, announced its association as the principal sponsor of the FC Goa team for the inaugural season of the Indian Super League. This collaboration is a part of Usha’s larger effort in promoting sports and engaging with the young audiences. It also blends perfectly with the Usha brand ethos ‘Pl
Maxus grows its global L'Oréal relationship with win in the Nordics
BMW Group announced as naming rights sponsor for the 2015 BMW New Zealand O
Exclusive | Happy to make storytellers dream come true: Star Plus’ Banerjee
Reliance Games appoints LinOpinion|GH as its PR agency partner
Usha International is additional principal sponsor of the Hero ISL FC Goa t
To launch the FIAT Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, FIAT embarked on an outdoor
Abhijit Abhyankar has been appointed Cathay Pacific Airways’ Regional Marketing Communications Manager – South Asia. In his new portfolio, Abhijit will be
Zee Media Corporation Limited (ZMCL), erstwhile Zee News Limited, (BSE: 532794, NSE: ZEEMEDIA), has reported second quarter of fiscal 2015 consolidated revenues of Rs. 1,311.2
As the growth of the digital world evolves with each passing day, every individual involved in the business has been aiming to be the frontrunner
An impressive career spanning 17 years, Khushnooma Kapadia has worked with renowned organizations such as Arthur Andersen, Good Relations (I) Ltd
It’s that time of the year again when people are shopping. And everyone wants a fair share of the festival shopping bonanza. These are
As we all know the word 'marketing mix' refers to a unique blend of product, place, promotion and pricing strategies, usually called the 4
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Technology & Marketing Connect 2014-20th Nov


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