Most (82%) Indian respondents who watch TV indicate they usually watch TV programming “live”, although other popular modes of watching are catching on like streaming or downloading from a computer (40%), streaming from the internet to TV (23%), using a DVR or other recording device attached to a TV (16%), and on mobile device (21%). The findings refle
DDB MudraMax Media has roped in Amita Karwal as Executive Vice President to head its North & East Operations. Amita was last with Samsung where she led their Media Marketing function.
Amita, with over 2 decades of diverse experience across Media marketing functions and allied areas, has worked with blue chip organizations including Reckitt Be
MTV, over the years has developed itself to a youth marketing brand which is known for innovating content. The channel has once again delved deep into the needs and demands of its target audience with its innovative research ‘Curious Minds’. Since the young in India are re-inventing themselves, MTV India organized the MTV Youth Marketing Forum to give
Orient Electricals, part of the diversified Indian conglomerate, CK Birla group, has unveiled its new brand identity ‘Orient Electric’. The country’s oldest and largest manufacturer of fans Orient is making a shift from being a significant player in the Indian fan Industry to an integrated home solutions provider for the next generation, aspirin
ZenithOptimedia Group has announced the launch of its full service, fully owned Mobile marketing subsidiary ‘Performics Mobile’. The subsidiary has already bagged the mandate for Nestle, SBI Life, Tata AIG, Musafir, ZeeQ, Cordlife and will handle these businesses out of Mumbai and Delhi offices.
Most Indians prefer to watch “Live” TV: Study
DDB MudraMax Media appoints Amita Karwal
Curious Minds to Curate themselves!
Orient consolidates businesses, unveils new brand identity