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TAM and BARC to live together happily ever after

Amen! When one was wondering if industry would have to brace for two currency audience measurement scenario, and the channels would pick and choose the ratings that suited them best in a given scenario, comes the news of union. And it would not be right to write and obituary for TAM – there perhaps is more to it than meets the eye – or so our sources

Industry applauds BARC-TAM tie-up

The media industry has breathed a sigh of relief – battle between BARC and TAM has come to an end even before it started. Television planning and buying would now be done based on a single currency, and hopefully no two channels in the same genre would now claim to be number One for the same time period. In answer to a query by adgully.com, Partho Dasgupta, CEO, BARC India r

Rediffusion Y&R bags creative duties of HAMDARD Laboratories

Rediffusion Y&R bags creative duties of  HAMDARD Laboratories 2015 The account was won following a multi agency pitch Hamdard Laboratories, a Unani and Ayurvedic pharmaceutical company, had put forward their flagship brand SAFI & Traditional Medicine on pitch recently . The flagship brands

5 commandments learnt in PR-‘sphere’

These unexpected yet precious life lessons I have learnt over a career span of  a few decades while working as a PR consultant.  Let me share them with you. Would love to hear your perspective, once you finished reading ! 1. Respectful – yes; bullied – no

Chrome DM launches Chrome Rural Track

Chrome DM, India’s only TV Research and Analytics Company, launched Chrome Rural Track; the world’s largest ‘claimed viewership and channel availability audit’. Every month, Chrome Rural Track will map 1,05,000 villages across India to study the consumption patterns in television viewing. The trackin
TAM and BARC to live together happily ever after
Industry applauds BARC-TAM tie-up
Rediffusion Y&R bags creative duties of HAMDARD Laboratories
5 commandments learnt in PR-‘sphere’
Chrome DM launches Chrome Rural Track
Rajnigandha Silver Pearls, the popular mouth freshener brand from the multi-diversified conglomerate, Dharampal Satyapal Limited (DS Group) has launched its new TV ad
SUN TV Network with the largest catalogue of premium movies from South partners with HOOQ, Asia’s biggest premium video-on-demand service in a Multi-year deal. HOOQ
Rediffusion Y&R has been buzzing. More so in the last couple of months, what with a series of fresh and return recruitments at senior level.
The digital landscape in India is seeing considerable changes with the changing habits of consumers, the explosion of smart devices, social media
The other day while driving on the highway, I noticed a hoarding of Dosti Reality. As, I was just driving past, its ad on radio took me by
Interactive Advertising Bureau (IAB) Europe has come out with a global study: Mobile Advertising Revenue 2014 – The state of mobile
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