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Exclusive | Fitness Studio to share 'Fit for Life' idea: Reebok's Basu

Over the years, Reebok as a brand has gradually been synonymous to sports and it's peripherals. With an aim of strengthening its focus towards becoming the most desirable premium fitness brand in the country, Reebok announced the launch of its first-ever Reebok Fitness Studio, an innovative format situated within the Fit-Hub store. The first Reebok ‘sto

Lowe Lintas wins creative mandate for FreeCharge

Lowe Lintas has been appointed as the creative agency for FreeCharge, India’s leading online platform for recharge, utility payments, promotions and couponing. As part of the alliance, Lowe Lintas has been tasked with the mandate of making Freecharge a go-to and top-of-mind brand in India. Lowe Lintas fended off competition from six other agencies that were

Leo Burnett ropes in Hitesh Mehta as VP at its Mumbai office

The slew of significant senior level appointments continues as Leo Burnett India announces the joining of Hitesh Mehta as Vice President to be based at their Head Office in Mumbai.  Hitesh will be leading the McDonald’s business nationally on both account management and strategy. Speaking on the appointment, Saur

American Express appoints Manoj Adlakha as CEO, India Business

American Express has appointed Manoj Adlakha as Chief Executive Officer, American Express Banking Corp. (AEBC), India. In this role, Manoj will be responsible for running American Express’ proprietary Consumer Card and Prepaid businesses in India, as well as for providing leadership to the AEBC Country Executive Team. He will continue to report to Sanjay Ri

FreeCharge appoints Ninad Y. Takpere as Chief Business Development Officer

FreeCharge, India’s leading online platform for recharge, utility payments, promotions and couponing, has announced the appointment of Ninad Y. Takpere, as the Chief Business Development Officer. Ninad was Business Head for TimesDeal.com - a couponing site owned by Times Internet Ltd. Ninad Takpere, has over 14 years
Exclusive | Fitness Studio to share 'Fit for Life' idea: Reebok's Basu
Lowe Lintas wins creative mandate for FreeCharge
Leo Burnett ropes in Hitesh Mehta as VP at its Mumbai office
American Express appoints Manoj Adlakha as CEO, India Business
FreeCharge appoints Ninad Y. Takpere as Chief Business Development Officer
First in the news was Mohit Hira who's departure news has been making rounds for a while now. But senior sources close to the development have now confirmed the news that
Sistema Shyam TeleServices Limited that provides telecom services under the brand MTS announced the launch of ‘MTS Movies’, an online movieplex that enables FREE
Fubu, as he is fondly called, Arjun Kapoor is famous for his camaraderie with almost every new talent in the film industry. Be it Ranveer and Varun or even Parineeti and
This is often said that, ‘markets are made, not found.’ This is especially true for the rural market of India. Rural India accounts
As the tech-savvy population in the world and India is increasing at a rapid pace, it is now an accepted fact that 'Mobile' is plays a
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