Amen! When one was wondering if industry would have to brace for two currency audience measurement scenario, and the channels would pick and choose the ratings that suited them best in a given scenario, comes the news of union. And it would not be right to write and obituary for TAM – there perhaps is more to it than meets the eye – or so our sources
The media industry has breathed a sigh of relief – battle between BARC and TAM has come to an end even before it started. Television planning and buying would now be done based on a single currency, and hopefully no two channels in the same genre would now claim to be number One for the same time period.
In answer to a query by adgully.com, Partho Dasgupta, CEO, BARC India r
Rediffusion Y&R bags creative duties of HAMDARD Laboratories 2015
The account was won following a multi agency pitch
Hamdard Laboratories, a Unani and Ayurvedic pharmaceutical company, had put forward their flagship brand SAFI & Traditional Medicine on pitch recently . The flagship brands
These unexpected yet precious life lessons I have learnt over a career span of a few decades while working as a PR consultant. Let me share them with you. Would love to hear your perspective, once you finished reading !
1. Respectful – yes; bullied – no
Chrome DM, India’s only TV Research and Analytics Company, launched Chrome Rural Track; the world’s largest ‘claimed viewership and channel availability audit’. Every month, Chrome Rural Track will map 1,05,000 villages across India to study the consumption patterns in television viewing. The trackin
TAM and BARC to live together happily ever after
Industry applauds BARC-TAM tie-up
Rediffusion Y&R bags creative duties of HAMDARD Laboratories