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Media industry needs changes in outlook & policy: Star India’s Gupta

Amid India's steadfast focus on economic growth, the Media & Entertainment has the potential to serve as the country's key engine of growth, both socially and economically, if the government unlocks its true potential by giving the industry the policy priority it deserves, Sanjay Gupta, Star India COO, said at the inaugural session of the CII Big Pict

Ag Voice | Ahoy there! You’ve got mail!

Forty two years ago, Ray Tomlinson sent the first ever email using ARPANET. Four decades later, email has evolved into one of the most cost effective forms of direct marketing. On the sidelines of the email marketing workshop conducted by Experian CheetahMail at the IAMAI Travel and Tourism Summit 2014, Bhavneet Sekhon, Head Operations- Marketing Services, Experi

Bindass to 'Play' it out loud...!

Remember the time when music on television meant MTV and Channel V…? Well, things have changed now and how! While many music lovers in India may have disliked that hard-core music channels in India have now shifted to creating and offering youth-related content, Disney India’s announcement has come in as a surprise.

Publicis Capital elevates Joy Mohanty to National Creative Director

Publicis Capital announced the elevation of Joy Mohanty as the National Creative Director. Joy will continue to be based in Delhi and will report to Bobby Pawar- Chief Creative Officer, Publicis South Asia. Commenting on Joy’s elevation, Bobby Pawar said, “In the time that I have worked with Joy, I've found him to be who not only focused on m

BARC spells out exclusivity of the new system

As the Broadcast Research Audience Council (BARC) works towards finishing work for the new television audience measurement system, at a special roadshow held in Mumbai, the Council has disclosed that the first major difference between TAM and BARC’s measurement system will be that the audience classification will not be based on the old SEC (socio-economic
Media industry needs changes in outlook & policy: Star India’s Gupta
Ag Voice | Ahoy there! You’ve got mail!
Bindass to 'Play' it out loud...!
Publicis Capital elevates Joy Mohanty to National Creative Director
BARC spells out exclusivity of the new system
India’s First Halal Cosmetics brand, iba, was launched by ECOTRAIL PERSONAL CARE in Ahmadabad last week. The brand is being retailed exclusively out of company owned iba
56% of respondents say the Indian Media & Entertainment (M&E) industry witnessed an explosive rise in fraud-related cases over the last two years, states EY’s
From brawn to brain, the infotainment industry in the country has come a long way. Staying true to its promise of providing its viewers content with knowledge at its core,
Myntra.com one of the known and much talked e-commerce platforms in India have been known for their fashion and lifestyle products and with core
While radio is considered as the golden medium in India, many generations have grown on beautiful voices over the years. Radio lovers / listeners
Early in Mad Men’s second season, Harry Crane, a junior employee at the agency, has just been tapped to build a television department from
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