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Spirit W | A movie decides its marketing plan: Fox Star Studios’ Shikha Kap

Hindi films are now more than just an art and are one of the most sort after businesses today. Possessing business acumen and having an overall understanding of the business of films is now an essential requirement to be a part of the game. Right from film production and film trade to post production activities like marketing and promotions, senior members in the

IRS 2013 abeyance lifted; reactions and implications...

Following an all-party unanimous decision with effect from 20th August 2014 announcing that the voluntary abeyance placed on The Indian Readership Survey 2013 is lifted with effect from 20th August, 2014, Adgully spoke to experts across industry to capture their reactions and the possible implications this announcement could bring about.

Voluntary abeyance placed on IRS 2013 data lifted!

The Indian Readership Survey 2013 which was  released on  January  28,  2014 had been a point of concern for all parties involved since the  release attracted differing views  on  the accuracy of the data  and  therefore the  Readership Studies Council  of  India  voluntarily requested subscribers t

ColorPlus appoints Alok Nanda and Company to handle their communication

ColorPlus, the pioneer of smart casuals in India, announced the appointment of Alok Nanda and Company as their creative agency. In an official statement, Sanjay Behl, CEO Raymond said, “ColorPlus is an iconic brand in our portfolio. In our bid to unlock its true potential, we have decided to partner with Alok Nanda and Company to provide effective and creat

Vodafone launches all-in-one solutions with Vodafone RED

With the increasing use of smart phones, mobile internet and apps, customer needs too are rapidly evolving.  ‘Vodafone RED’caters to these existing and emerging needs of customers, supported with a best-in-class service experience. Vodafone India, one of India’s leading telecommunications service providers, has launched ‘Vodafone
Spirit W | A movie decides its marketing plan: Fox Star Studios’ Shikha Kap
IRS 2013 abeyance lifted; reactions and implications...
Voluntary abeyance placed on IRS 2013 data lifted!
ColorPlus appoints Alok Nanda and Company to handle their communication
Vodafone launches all-in-one solutions with Vodafone RED
DDB Dubai is pleased to announce that Porsche Middle East and Africa FZE, a wholly owned subsidiary of Dr. Ing. H.c. F. Porsche AG, Stuttgart, after an extensive four months
Excitement is mounting as media agencies get ready to showcase their acting prowess at the 2nd edition of ‘No Talkies.’ An exclusive property of the premium Hindi
Rajeev Batra, MASB, Marketing Accountability Standard Board of the marketing Accountability Foundation, Director (2009–2011) and founding
A social media influenced urban audience is now creating a perception of brands not only through TV presence but through the digital world as
Experts and studies indicate that India is already a member of the ‘multiple screens’ nations. So while you surf through your emails
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