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Star Sports Pro Kabaddi Season 2 gets bigger and better!

Star Sports Pro Kabaddi, currently in its second edition, witnessed a stunning opening with a +45 viewership increase vs. the inaugural season. This unprecedented growth makes Star Sports Pro Kabaddi,the only domestic Indian sports league to witness a strong rise in viewership as compared to itsinaugural season. The hi

Viacom acquires 50% stake in Indian regional networks

Viacom Inc. (Nasdaq: VIAB, VIA), today announced that it has acquired a 50% interest in Prism TV Private Limited for 9.4BN rupees (approximately $153M USD).   Prism TV owns and operates regional entertainment channels in India, including ETV Marathi, ETV Kannada, ETV Bangla, ETV Oriya and ETV Gujarati, all of which were recently rebranded under the &lsq

M G Parameswaran re-elected President of AAAI

Ambi M G Parameswaran, Executive Director, FCB Ulka Advertising Pvt Ltd, was re-elected President of Advertising Agencies Association of India (AAAI) for the year 2015-2016 at its Annual General Body Meeting held today. Nakul Chopra, CEO-South Asia, Publicis Communications Pvt Ltd, was re-elected Vice-President of the Assoc

Day 4 of FM auctions reaches 643 cr

Information & Broadcasting (I&B) Ministry has informed that at the close of the fourth day of bidding, 80 channels in 55 cities became provisionally winning channels with cumulative provisional winning price of around INR 643 Crore against their aggregate reserve price of about INR 391 Crore. Thus the summation of provisional winning prices surpassed INR 550.18 Crore, which is the to

‘We welcome the industry feedback’: Partho Dasgupta, BARC

As reported by adgully.com earlier, a meeting between ISA, AAAI and BARC was held yesterday. It was one in a series of meetings planned to make BARC television audience measurement system even more robust. Talking to Adgully.com, Partho Dasgupta, CEO, BARC India stated that as the industry begins to use BARC ratings as the
Star Sports Pro Kabaddi Season 2 gets bigger and better!
Viacom acquires 50% stake in Indian regional networks
M G Parameswaran re-elected President of AAAI
Day 4 of FM auctions reaches 643 cr
‘We welcome the industry feedback’: Partho Dasgupta, BARC
Contract Advertising, today announced their association with Truecaller as their creative agency. Following a series of strategy meetings with Truecaller India team as well as
Allcargo Logistics Ltd, the global leader in integrated logistics listed on NSE and BSE and part of the Avvashya Group, recently announced the expansion of its senior
Global communications consultancy firm Maxus has been appointed the media mandate for Paper Boat (Hector Beverages). This win comes after a multi-agency pitch by the Maxus
The digital landscape in India is seeing considerable changes with the changing habits of consumers, the explosion of smart devices, social media
Social media is the flavour of modern times. One can do practically a lot of things by the stroke of a key. One can write, comment or pass
On April 24 the Indian telecom regulators are preparing to recommend that changes are required in the current telecom regulatory framework.
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