Smartphones, laptops, bikes and SUVs topped consumer’s wish lists for this holiday season, as tracked by the latest IBM Social Sentiment Index on consumer shopping preferences in India. IBM found that style and design along with price accounted for the majority of the social buzz when it comes to purchasing preferences, indicating Indian consumers shift fro
In a latest development, The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has dismissed the ad cap case put up between Telecom Regulatory Authority of India (TRAI) and the News Broadcaster Association (NBA). Sources close to the development state that the tribunal is said to have dismissed the appeal in the wake of a recent judgement by the Supreme
RB is carrying out a creative review for its global Finish, Air Wick and Clearasil brands. The brands are currently supported by Havas WW who will be part of the pitch process.
According to an official communication to the media, RB has clarified that it continues to enjoy its successful relationship with Havas WW, who will continue as the global
Maxus India is the agency on record (AOR) for Ruchi Soya (Popular Division), including brands Mahakosh, Sunrich & Ruchi Gold. It won the media investment duties across a multi-agency pitch for Ruchi Soya’s edible oils business. The account will be handled by the Maxus Mumbai office and will be headed by Mangesh Korgaonkar.
Speaking on t
General Motors has announced that Dan Akerson, who guided today’s GM to record profits and dramatic improvement in vehicle quality while closing the chapter on government ownership in the company, will step down as chairman and CEO on Jan. 15, 2014.
Mary Barra, 51, executive vice president, Global Product Development,
Indian consumers shop for quality over price: Study
TDSAT dismisses broadcasters Ad-Cap appeal
RB's Finish, Air Wick, Clearasil calls for creative agency review