Adgully Live | adasia 2011: Day 2, Session 4; TED/INK - 'The New Age od Advertising'

Globally, TED has evolved into a movement of counter-intuitive, path-breaking and iconoclastic thinking on subjects that challenge the consumer consciousness. In a unique collaboration with INK conference TED is expanding its ethos across India. TED and INK will present the session to bring to the fore a distinctive flavor that will not be constrained by any subject myopia.

 

Ronda Carnegie, Head of Global Partnerships, TED, said, “we have an ecosystem of ideas. ideas can be social objects. You should create a framework and let community drive the innovations as I believe community is the creator. We call city as the most remarkable speaker. The new dimension of innovation is coming up. we believe that innovation means reifying the world.”

 

Lakshmi Pratury, Host, The INK, threw light on she came with INK and how she TED came up in India. she said, “ INK is an ingredient and stands for innovation and knowledge. We believe in the flow chart of three ‘Is’ that are- inspire, interest and impact.”