Against all odds: meet the unsung heroes of India on BBC.com and BBC Hindi

BBC.com and BBC Hindi has launched a new series about India’s unsung heroes, the men and women who selflessly help others no matter what the odds. 

Over the next three months across the BBC’s international news platforms, Unsung Indians will introduce a new unsung hero and their story every Sunday. But for those who can’t wait an online teaser of the latest hero is revealed on Thursdays.

Unsung Indians launched on BBC.com and bbchindi.com with Dr Ganesh Rakh, an Indian doctor on a unique mission to save the female child - he waives his fee if a girl is born in his hospital.  Dr Ganesh Rakh calls it his "tiny contribution" to improving the lot of girls in a country where there is a traditional preference for sons.  Next up is Mark Rego a Bangalore cancer survivor who counsels children stricken with cancer.

Other Unsung Indians set to be included are a man in Patna who feeds abandoned patients, a courageous woman who manages traffic at the same signal where she lost her daughter to a road accident and a volunteer firefighter from Kolkata.

Viewers can look out for cartoon caricatures, gifs and photographs of the heroes via the BBC India Facebook https://www.facebook.com/bbcindia and Twitter https://twitter.com/bbcindia pages throughout the season. The Hindi version of Unsung Indians is available via the BBC Hindi website bbchindi.com and some of the stories will also be featured on BBC World News, the BBC’s commercial international news channel.

“India has really embraced social media, a huge amount of the likes we get on the BBC News Facebook page come from India. I think a series like Unsung Indians really shows our ability to work on multiple platforms,” said Ayeshea Perera, India Digital Editor BBC News. 

BBC.com in India regularly attracts numbers 3.6 million unique users and has 15.5 million page views across desktop and mobile monthly while bbchindi.com saw 4.2 million unique users in January and has 4 million followers on Facebook.

Entertainment
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment