Basabdatta Chowdhury to join as COO SMG India from Jan 16

Starcom MediaVest (SMG) has appointed Basabdatta Chowdhury as its new COO. She would join Starcom office from January 2016 and would report to Hanley King, Chairman, SMG India, and Mallikarjun Das, CEO, SMG India.

Basabdatta Chowdhury was previously heading CEO, Platinum Media, a division of Madison Media as the CEO.

Mallikarjun Das, CEO, SMG stated, “This was a long search for us. Basab is top notch talent, and the kind of respect she commands in the market convinced us of our choice. With her at the helm of affairs in Delhi, we look forward to taking our product on Dabur and other marquee clients up to the next level. She will also work on driving new business and growth nationally.”
 

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