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"Marketing - Direct Marketing" Category
Thu, Jan 24, 2013
Exclusive | It’s time for marketers to ‘Go Rural’: MART's Pradeep Kashyap
Posted by Adgully Bureau Jan 24th, 2013 at 08:30 am
He is widely known as a guru of Rural Marketing, he is the CEO of MART and the president of Rural Marketing Association Of India (RMAI). He founded and heads MART which was based on ethical and spiritual principles and now has emerged as India’s leading rural...
Fri, Oct 19, 2012
M&C SAATCHI-i brings DMA ECHO Awards 2012 in India for Birla Sun Life Insurance!
Posted by Adgully Bureau Oct 19th, 2012 at 06:30 am
The Direct Marketing Association (DMA) is the number one global awards competition for the Direct Marketing Industry – its equivalent of Cannes. This year a total of only 70 Awards were bestowed across the best direct marketing campaigns from across the globe —...
Tue, Aug 07, 2012
COLLOQUY India to Host Two-Day Loyalty Marketing Workshop
Posted by Adgully Bureau Aug 7th, 2012 at 06:30 am
Due to overwhelming demand and a successful prior workshop recently concluded in April 2012, COLLOQUY India, the knowledge arm of LoyaltyOne is back once again, with its second workshop on Loyalty Marketing titled, ‘COLLOQUY Advantage’. The two day workshop is...
Sat, Aug 04, 2012
DMAi 2012: Unleashed
Posted by Adgully Bureau Aug 4th, 2012 at 07:15 am
The third day of DMAi 2012 witnessed a number of interesting sessions.
“Customer Centricity in the Digital Age” was a session addressed by Arun Sinha- Former Global Chief Marketing Officer of Zurich Financial Services. Arun pointed out to the fact that...
Categories: Marketing, Direct Marketing,
DMAi awards sees a winning participation of 135 entries
Posted by Adgully Bureau Aug 4th, 2012 at 07:11 am
The first edition of the DMAi awards, saw an enthusiastic participation interest with 135 entries from Indian and international companies alike. Affiliated to the international DMA ECHO Awards, the DMAi awards was conceived to honor direct marketing campaigns that have excelled...
Categories: Marketing, Direct Marketing,
Mon, Jul 30, 2012
Exclusive | Tete-a Tete with DMAi's Vatsal Asher on new age marketing
Posted by Adgully Bureau Jul 30th, 2012 at 08:15 am
The most awaited marketing event of the year DMAi 2012 is just a few days away. DMAi aims to catalyse the change for global marketing in the way marketing-dependent businesses ideate, innovate, interact and envision the future. The core of its endeavor is tighter market...
Thu, Jul 26, 2012
DMAi initiates the DMAi Hall of Fame!
Posted by Adgully Bureau Jul 26th, 2012 at 05:45 am
Celebrating the spirit of direct / interactive marketing – innovation, collaboration, creativity and services, DMAi has initiated the DMAi Hall of fame. DMAi's Hall of Fame will honor direct marketing professionals, outstanding career contributions to the practice, growth,...
Categories: Marketing, Direct Marketing,
Tue, Jul 24, 2012
Exclusive | Engaging marketers worldwide: DMAi's Shelly Singh
Posted by Adgully Bureau Jul 24th, 2012 at 08:13 am
DMAi 2012 is round the corners. Touted to be the most sought after marketing event ,that industry experts and marketers are looking forward to, DMAi 2012 is the one stop destination for marketers to explore newer avenues and discover deeper marketing strategies. Organised by...
Mon, May 28, 2012
DMAi announces co-chairpersons for its convention
Posted by Adgully Bureau May 28th, 2012 at 00:05 am
DMAi, the premier forum for integrated direct marketing in India, announced the appointment of Co-Chairpersons for its first of its kind global convention in Mumbai in August. Mr. Ajay Chandwani along with Ms. Winnifred Knight will function as Co-Chairpersons of the DMAI...
Categories: Marketing, Direct Marketing,
Thu, May 17, 2012
DMAi welcomes a change in the Leadership Team at DMA
Posted by Adgully Bureau May 17th, 2012 at 01:08 am
DMAi, the singular forum for integrated direct marketing in India, welcomes the announcement from The Direct Marketing Association (DMA), of a change in the leadership team. Larry Kimmel has resigned as CEO to join the agency Hawkeye, but will continue as President Emeritus of...
Categories: Marketing, Direct Marketing,
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