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"Marketing - Sports Marketing" Category
Tue, May 14, 2013
Mountain Dew fuels Pepsi IPL with ‘Dew Or Die’
Posted by Adgully Bureau May 14th, 2013 at 07:02 am
There are moments in every Pepsi IPL match that change the outcome of the game and differentiate between victory and defeat- a sixer on the last ball, a diving catch on the crease, Super Overs and more. This Pepsi IPL, Mountain Dew is all set to invigorate the passion and...
Categories: Marketing, Sports Marketing,
Thu, May 09, 2013
Emirates Shares a Smile with Arsenal
Posted by Adgully Bureau May 9th, 2013 at 07:20 am
Emirates has unveiled a new phase of its global Share a Smile campaign in partnership with Arsenal Football Club.
With the help of Emirates’ multilingual cabin crew, Arsenal players MikelArteta, Lukas Podolski, WojciechSzczęsny and Theo Walcott share some...
Categories: Marketing, Sports Marketing,
Tue, Apr 30, 2013
AgVoice | Cricketer’s wives are not so expensive for brand endorsements
Posted by Adgully Bureau Apr 30th, 2013 at 08:30 am
The Ariel brand has taken a big bang approach by leveraging the ongoing 6th IPL. Very clever and shrewd marketing. Call it ambush marketing or whatever you may like to call it but the front page advertisement in several dailies grabbed everybody’s eyeballs. Ariel has...
Mon, Apr 29, 2013
Linc Pen partners with Pune Warriors India!
Posted by Adgully Bureau Apr 29th, 2013 at 01:50 am
Linc Pen & Plastics has tied up as an official team sponsor for Pune Warriors India for the current season of the Indian Premier League (IPL 2013). Following the terms of the agreement, Linc Pen will have a presence on the leading side of the cap of the players of Pune...
Categories: Marketing, Sports Marketing,
Ex | Reaping from IPL partnership: USHA's Richa Singh
Posted by Adgully Bureau Apr 29th, 2013 at 01:46 am
With cricket’s popularity at its high during the annual Indian Premier League (IPL), the cricket carnival has provided a new summer season opportunity to consumer brands and companies having a B2C presence. It is not surprising that brands look at IPL for association of...
Fri, Apr 26, 2013
American Swan partners with Pune Warriors India!
Posted by Adgully Bureau Apr 26th, 2013 at 06:15 am
American Swan (www.americanswan.com) has announced its association with the IPL team -Pune Warriors India. The American Swan brand is the official lifestyle clothing partner for the team this season and the Pune Warriors players will be seen wearing co-branded American Swan...
Categories: Marketing, Sports Marketing,
Thu, Apr 25, 2013
Nike kicks off Manchester United Premier Cup India leg
Posted by Adgully Bureau Apr 25th, 2013 at 01:50 am
Nike today announced the start of this year’s edition of its grassroots football initiative - the Manchester United Premier Cup (MUPC) in India. In its 20th year globally and eighth year in India, Nike’s MUPC is all set to see some of the country’s best...
Categories: Marketing, Sports Marketing,
RCB gets Fit for Glory with Reebok CrossFit!
Posted by Adgully Bureau Apr 25th, 2013 at 00:25 am
Reebok, the world’s primary fitness brand has trained sports stars across various sports with its innovative workout regime – Reebok CrossFit. This modern form of workout is quick and can be performed outdoors without traditional gym equipments, thus making it...
Categories: Marketing, Sports Marketing,
Dream Theatre set to roll out 2014 FIFA World Cup
Posted by Adgully Bureau Apr 25th, 2013 at 00:15 am
Football fans in India have plenty to be excited about as they prepare for the biggest single sporting event in the world, the 2014 FIFA World Cup Brazil.
Dream Theatre Pvt Ltd., the Mumbai based brand management and licensing enterprise in association with Pacific...
Categories: Marketing, Sports Marketing,
Mon, Apr 22, 2013
Kings XI Punjab tie’s up with Suvidhaa Infoserve for offering ‘The Inside Edge’
Posted by Adgully Bureau Apr 22nd, 2013 at 07:30 am
Kings XI Punjab has announced an association with Suvidhaa Infoserve to reach out to its fans for making the unique membership program available to them, across the country.
Suvidhaa Infoserve Pvt. Ltd., India’s leading B2B service aggregator company, will be...
Categories: Marketing, Sports Marketing,
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