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Thu, Nov 03, 2011
Adgully Live | adasia 2011: Day 3, Session 4; The Pursuit of Big Ideas in the Age of Now
Posted by Adgully Bureau Nov 3rd, 2011 at 16:07 pm
This session at Adasia aimed at not only showcasing some of the big ideas that have made a difference, but also tried to highlight the taxanomy of pursuing big ideas. Speaking on this occasion,Robert Senior, Creative Chairman,Saatchi and Saatchi said,...
Categories: Specials, Adasia 2011,
Adgully Live | adasia 2011: The extravagant advertising gathering for the year 2011 concludes!
Posted by Adgully Bureau Nov 3rd, 2011 at 16:32 pm
Advertising industry's one of the most awaited event adasia 2011 concludes in New Delhi.
The event began as a three day Asian Advertising Conference in 1958 sponsored by the Japan International Advertising Association (JIAA). The principle objective of the conference...
Categories: Specials, Adasia 2011,
Adgully Live | adasia 2011: Day 3, Session 3; Marketing to Women Consumers in Asia
Posted by Adgully Bureau Nov 3rd, 2011 at 15:44 pm
The third session at Adasia touched upon a subject that has slowly become a point of concern for both, companies and advertisers. It revolved around some interesting questions like; does your DNA affect your shopping habits? Does the geography of a sale make a difference to its...
Categories: Specials, Adasia 2011,
Adgully Live | adasia 2011: Day 3, Session 5; A session with Indra Nooyi - Chairman & CEO, PepsiCo
Posted by Adgully Bureau Nov 3rd, 2011 at 16:15 pm
The final session not only captured Nooyi’s perspective of managing business / brands in the New World Order but also stimulated the delegates on how to manage business with de-averaged realities. Nooyi says, “With young people come new ideas and we need to...
Categories: Specials, Adasia 2011,
Adgully Live | adasia 2011: Day 3, Session 2; Conscious Capitalism
Posted by Adgully Bureau Nov 3rd, 2011 at 13:01 pm
The second session at the third day of Adasia 2011, spoke about how corporate and company’s, need to look at their capitalist intention with a human touch. The theme of this session appeared oxymoronish. The dominance of laissez-faire and the alleged mindless pursuit of...
Categories: Specials, Adasia 2011,
Adgully Live | adasia 2011: Day 3, Important Announcement; adasia 2013 will be at Vietnam
Posted by Adgully Bureau Nov 3rd, 2011 at 12:06 pm
Adasia 2011 announced that the next destination for the extravagant advertising gathering for the year 2013 will be Vietnam. Also in a interesting development, Thailand and Taipei were two countries that had submitted their bids to host Adasia 2015. By popular demand and...
Categories: Specials, Adasia 2011,
Adgully Live | adasia 2011: Day 3, Session 1; Global Ethos: Managing Unpredictability across circumstances of Life & Business
Posted by Adgully Bureau Nov 3rd, 2011 at 11:44 am
The last day at Adasia 2011 began on a very highly positive and spiritual note. Spiritualism has dominated the collective consciousness of India for centuries. The world is now taking note of this and has started adopting it - albeit at varying degrees of depth - across life...
Categories: Specials, Adasia 2011,
Wed, Nov 02, 2011
Adgully Live | adasia 2011: Day 2, Session 3; Ideas that are contagious
Posted by Adgully Bureau Nov 2nd, 2011 at 13:12 pm
The third session highlighted the impact of new technologies on consumer behavior which have caused the advertising industry to embrace the Silicon Valley mentality of risk and reward. This seminar explored some of the best examples of brands and agencies diverting energy and...
Categories: Specials, Adasia 2011,
Adgully Live | adasia 2011: Day 2, Session 4; TED/INK - 'The New Age od Advertising'
Posted by Adgully Bureau Nov 2nd, 2011 at 15:07 pm
Globally, TED has evolved into a movement of counter-intuitive, path-breaking and iconoclastic thinking on subjects that challenge the consumer consciousness. In a unique collaboration with INK conference TED is expanding its ethos across India. TED and INK will present the...
Categories: Specials, Adasia 2011,
Adgully Live | adasia 2011: Day 2, Session 5; Acts; Not Ads
Posted by Adgully Bureau Nov 2nd, 2011 at 16:45 pm
This session, deconstructed how, in today's multidimensional media landscape, advertising messages are evolving into true social movements and acts that can affect and drive positive change. They examined a world of change what of the old certainties are still certain and what...
Categories: Specials, Adasia 2011,
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