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Wed, Nov 02, 2011
Adgully Live | adasia 2011: Day 2, Session 6; Building Brands in a trust deficit World
Posted by Adgully Bureau Nov 2nd, 2011 at 18:41 pm
The last but not the least, sixth session took us through the fact that the world has been inundated with a host of parity products across a host of categories (be it products, services or ideas). And with each of them trying to out-shout the other, the cacophony emanating from...
Categories: Specials, Adasia 2011,
Adgully Live | adasia 2011: Day 2, Session 1; Marketing 3.0 - New rules of Engagement
Posted by Adgully Bureau Nov 2nd, 2011 at 10:30 am
This session took us through how marketing is dead and engagement is in. Whilst trust is dead, excitement and edginess is in and focus needs to be given on what are the new rules of survival for brands and their marketers.
Prasoon Joshi, Chairman and CEO McCann...
Categories: Specials, Adasia 2011,
Adgully Live | adasia 2011: Day 2, Session 2; Media Fragmentation - How to navigate through traffic?
Posted by Adgully Bureau Nov 2nd, 2011 at 12:08 pm
With the aroma of coffee beans in the air, the second session at Adasia 2011, deal with the changing media scenario. , As online and mobile platforms gain currency, some of the questions that were the key talk points of this session were, what will the media plan come to look...
Categories: Specials, Adasia 2011,
Tue, Nov 01, 2011
Adgully Live | adasia 2011: Session 6; From Chat Rooms to Twitter...What next?
Posted by Adgully Bureau Nov 1st, 2011 at 18:36 pm
The second last session took us through the fact that some years ago, chat rooms used to be the social networking platforms but now it’s, Twitter and facebook.
Kate Day, Communities Editor, Daily Telegraph online, said, “This field of digitalization is...
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Adgully Live | adasia 2011: Session 7; India 2020
Posted by Adgully Bureau Nov 1st, 2011 at 19:13 pm
The concluding session brought about key points like the future of brand India 2020. Kurush Grant, Executive Director, ITC, said, “At the heart of every successful brand there lies a good product. What do we as Indians want brand India to stand for?” Giving an...
Categories: Specials, Adasia 2011,
Adgully Live | adasia 2011: Session 4; Asian creative? A new brief
Posted by Adgully Bureau Nov 1st, 2011 at 15:35 pm
Well the forth session took us through the fact that Asian tigers or elephants will lead the next creative renaissance on the planet.
Kitty Lun, CEO LOWE China said, “overall market is very young, creative people are all very hungry, China market is very big, It...
Categories: Specials, Adasia 2011,
Adgully Live | adasia 2011: Session 5; Conversation as a route to driving certainty
Posted by Adgully Bureau Nov 1st, 2011 at 16:39 pm
The fifth session at the ongoing Adasia 2011 conference, Nikesh Arora, Senior VP and Chief Business Officer, Google spoke about how, real time and meaningful interaction with the crowd can reveal multiple routes to managing uncertainty in the business and marketing world. The...
Categories: Specials, Adasia 2011,
Adgully Live | adasia 2011: Session 3; Decoding the New Age Consumers
Posted by Adgully Bureau Nov 1st, 2011 at 13:39 pm
As sessions passed by, Adasia 2011 caught up pace, where in the third session speakers tried to decode the new age consumers. Mckinsey presented a detailed paper highlighting the behavioral pattern, its impact on the market place. It aimed at understanding consumer and company...
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Adgully Live | adasia 2011: Session 2; The Game Changers
Posted by Adgully Bureau Nov 1st, 2011 at 12:26 pm
The second session took us through the answer of the question, ‘how market leaders reinvent themselves?’ Harish Manwani, Chief Operating Officer, Unilever and Chairman, Hindustan Unilever Ltd, says, “The world is changing dramatically. There is a rapid...
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Adgully Live | adasia 2011: Inaugural session
Posted by Adgully Bureau Nov 1st, 2011 at 10:49 am
Diana Haiden played a chirpy host for the inaugural session where the Minister of information and broadcasting, Ambika Soni, Jasen D’Cunha, Lintas inaugurated the story of advertising, Adkatha. Jasen D’Cunha, Lintas said, “Whenever somebody asked why Adkatha,...
Categories: Specials, Adasia 2011,
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