Mar 20th, 2012

Ever wondered why youngsters always have their social media windows open even when they are studying or watching TV or eating? Brands are constantly trying to find out what these young folks are doing on social media and how to get their attention there. MTV & TNS recently...

Mar 20th, 2012

The activism culture in our current society has not only become sensational but also become an interesting topic of debate. Sometimes we wonder if Gandhiji would’ve been mightily surprised at the way Satyagraha has rebound back in vogue. Armed with fast unto death,...

Mar 20th, 2012

The daily vocabulary of the youth now has words like tweet, poke, hashtag, sexting, torrent, tag, BBM etc that many of us don’t even understand in its entirety. This disparity comes from the fact that the youth live in a different world. 85% of the youth log on to social...

Mar 20th, 2012

According to the majority of older adults sitting in the board rooms, the term “rebellion” has been made synonymous with Youth. The impact of westernization on the youth of India has made them change not only their ways of dressing, but also, their ways of thinking....

Mar 20th, 2012

Teenagers belonging to the current generation aren’t exactly the simplest beings on the planet. Spend a day with them and you will get a little more acquainted with them and their lingo. Being “friendly” doesn’t mean that you are friends with a person, a...