Dentsu Aegis Network launches experiential marketing agency

Dentsu Aegis Network, the first truly global communications network for the digital age, today announced the launch of experiential marketing agency psLive in Asia Pacific. During 2014, psLive will be rolled out to all key Asia Pacific markets.  Ashish Bhasin, Chairman  & CEO, Dentsu Aegis Network South Asia will take on the additional role of Chairman APAC, Posterscope and psLive – Asia Pacific.

Commenting on the launch, Nick Waters, CEO Dentsu Aegis Network Asia Pacific said: “psLive will play an important role in Asia Pacific, particularly in key markets like ANZ, South East Asia and India. We see this as a fast growth area for our business in the years to come.”

Detailing the plans for psLive in APAC, Ashish Bhasin, Chairman Posterscope and psLive Asia Pacific said: “We will begin with rebranding our existing,  vibrant experiential business in markets like India, Malaysia and Indonesia in the near future, to psLive. In Asia Pacific the below the line part of marketing communications spend for key clients is growing at twice the rate of above the line spends. psLive gives us a unique opportunity to offer diverse, professional experiential marketing solutions to our clients in APAC. Country specific, customized services will be offered spanning across activation, events, rural marketing, PR, partnerships and other areas, depending upon the needs of each market.”

Annie Rickard, Chairperson psLive Worldwide commented:  “The experiential market is growing rapidly.  Social media and smartphones have transformed experiential, giving it scale and measurability. Our network operating model means that we will be able to bring media insight into brand experience, which will ensure we deliver relevant innovation to our clients.” Live will announce country wise and marketwise roll out plans shortly, beginning with India, where the psLive launch will be announced soon.