Emvies 2014 | Maxus leads Emvies leader board as the agency of the year!

One of the eagerly awaited events of the ad-land, Emvies 2014 concluded amidst exhilarating fanfare in Mumbai last night. While hooting and band bajaa didn’t seem to cease at the ceremony, the best of work and talent was acknowledged and awarded at the show.

Also Pratap Bose, President, the Advertising Club unveiled The Advertising Club's new logo which is designed by Sujata Keshavan of Ray+Keshavan. The new logo was designed keeping in mind the evolving advertising space. This logo is ever-changing and can be    

adapted in any work may it be digital or print or making any video in the backdrop. 

While Maxus emerged as the leading agency this year, as per the tally, it did receive stiff competition from Lodestar UM and Mindshare. Maxus walked away with the agency of the Year and The Grand Prix with nine Golds, six silver and three bronze metals while Lodestar UM scored a second position with one gold, 13 silvers and six bronze. Mindshare that was again going head to head the entire evening bagged 3 golds and 5 silver Emvies.

Among the clients, Tata Global Beverages was awarded as The client of the year with a total of 100 points (1 Grand Emvie, 4 Golds, 2 Silvers) and the other Client of The Year was Hindustan Unilever Ltd with 100 points (3 Golds, 5 Silvers and 1 Bronze). Since it was a tie at the first position, so the third position was bagged by Mondelez India Foods Ltd. with 70 points (1 Gold, 3 Silver and 5 Bronzes).

Madison Media Pinnacle took away 1 gold, 3 silver and 5 bronze awards, whereas it’s second agency, Madison Media Infinity won 2 gold and 4 silver trophies.

The prestigious Young EMVIE of the year went to Samyak Chakraborty from DDB Mudramax for his work 'Operation Black Dot, Clean & Clear' for Johnson & Johnson and 'United Nations Young Changemakers Conclave' for United Nations.