Focus now on connecting next billion people on Facebook: Adam Mosseri

Facebook has launched its News Feed architecture for the Indian market. The News Feed feature was unveiled by Facebook’s VP of Product, Adam Mosseri, at the social media giant’s new office in Gurgaon yesterday.

This new architecture of News Feed allows stories to be ranked on the client after being sent from the server. Facebook avoids spinners and grey boxes by requiring stories to have all necessary media available before rendering them in News Feed as well as by being able to optimise the stories in News Feed for each session, so users can see the most relevant stories even if they are on slow Internet connections.

“We deeply care about India as we focus on building for the next billion people coming online,” said Mosseri, adding, “We are committed to learning about how people everywhere use our product, and making sure Facebook works for them. Connecting the next billion people on Facebook means understanding these differences and building better experiences to work on all connections, devices, and regions.”

Quick stats for India

  • In India, there are 155 million MAU, 77 million DAU, 147 million Mobile MAU and 73 million Mobile DAU (as of Q2 2016)
  • Facebook is available in 12 Indian languages (22 official languages in India, and many more dialects)
  • As of the end of Q2 2016, daily actives on Facebook in India had grown 22 per cent year over year, compared to a 17 per cent increase in daily actives on Facebook worldwide
  • Not including Likes, more than 50 per cent of the reactions used in India are Love, and more than 30 per cent of Reactions used in India are Haha
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