Fourth Estate PR launches StartUps PR

StartUps PR, an agency specializing in PR for Startups have been launched especially to cater to the start-up eco-system in the country especially keeping in mind that “Nobody needs PR more than the Start –Ups do.”

StartUps PR, a brainchild of Fourth Estate PR - India’s premier Public Relations consultancy has been conceived especially to help Start-Ups :
·         Launch their Startup/ product/service
·         Promote their Startup
·         Reach their target publics
·         Build a strong Brand Equity
·         Rapidly scale-up businesses
·         Generate awareness among PE/VC/Angel Investors
·         Help Start-Ups achieve their desired objectives / goals
·         Generate Wide -Spread Media Coverage
·         Conceptualize & implement a meticulously planned communication strategy

Rituparna Madhukalya and Laveena Vohra have been handpicked to head StartUps PR. With decades of profound expertise, insights and knowledge helping many innovative start-ups grow manifold under their aegis, StartUps PR offers strategic programming across all areas of PR – Environment analysis, Strategic counsel, Intelligence gathering, Corporate positioning and profiling, Spokesperson placement, Thought leadership initiative, Brand building ideation &  implementation, Media relations, Media mapping and plotting.

“PR today is universally acknowledged as the most credible, most cost effective, most result oriented and the only communication medium to influence the mindset of your target publics thereby helping you augment your desired objectives.” said Rituparna Madhukalya, Head Operations, StartUps PR.

“PR complements your startup’s initial launch and can be really impactful in driving growth. Every PR step you take in the right direction will persuade your potential clients, add credibility to your brand, and boost your visibility to eventually establish you as the most trustworthy startup to look out for.” Added Rituparna.

Laveena Vohra, Head Operations, StartUps PR said: “In the last few years, the Indian start-up environment has made a mark on the global entrepreneurial map. The numbers are telling—from 3,100 startups in 2014 to a projection of more than 11,500 by 2020, this is certainly not a passing trend. It’s a revolution.  Being noticed by the right audience can make a great difference to a young company’s journey. With our customized service, we aim at empowering these innovative start-ups to create a space for themselves in an otherwise cluttered market.”

“We have helped numerous start-ups across the various spectrum of industry ranging from Technology, E-Commerce, Mobile Apps, Education, Retail, Food & Beverage, Health & other verticals build, grow & expand their market.” Added Laveena.