High decibel advertising campaign kicks off from 24th July onwards

Vodafone India has launched ‘Every Recharge wins’- a largest pan-India initiative exclusively for it’s close to 160 million pre-paid customer base.  This initiative awards each customer an assured prize; making every recharging customer a winner!

Starting July 24, 2014, every Vodafone pre-paid customer who does any prepaid recharge  (Top Ups, Bonus Cards, Plan Vouchers, etc.) in any of the modes (retail outlets, Vodafone Stores, Online or M-Pesa) will be entitled to an assured reward in the form of free additional voice minutes, internet or SMS. These benefits would be over and above the normal benefits that the customer gets for that recharge. The benefits would be awarded to the customers within a span of 4 hours of recharge. The size of the reward would be linked to the value of the recharge resulting in bigger rewards for higher recharge values, thus making it’s an interesting value proposition.

Advertising Campaign: In order to reach out to 160 million customers, Vodafone is unveiling a 360 degree high decibel campaign. A television campaign running more than 60 channels across genres.  The television campaign will target the high impact property – India vs England test series. Tie up with top 2 radio stations in 40 markets for 4 weeks and also a partnership with 2500 + screens pan India. In DTH, Vodafone is reaching close to 23 mn households through presence on DTH channels. The digital campaign aims to drive awareness among the internet audience and also ramp up the current online recharges. Presence on transaction platforms like paytm.com, justrechargeit.com, freecharge.in, ezrecharge.in, fastrecharge.com etc, Use of social media platforms like Facebook to target 18 mn Vodafone users through sponsored posts, Gmail sponsored promotions (GSP) for consumers who have done recharge on line, Mobile search targeted towards 12 mn Vodafone users, Target the online deal seekers with presence across e commerce sites Flipkart, Snapdeal, Groupon, mydala, cashkaro etc and Tap the Smartphone users through presence on high affinity apps across News, Sports, Music genres and Utility.

Ronita Mitra, Senior Vice President, Brand Communication & Insights, Vodafone Indi said, “Every Recharge Wins is targeted towards our discerning pre-paid customers providing them added benefits for the same price and encouraging them to recharge big in order to  win big.  The advertising campaign is conceived to reach out to our close to 160 million pre-paid customers through various mediums like TV, print, digital and radio.  The television campaign aims to drive visibility and awareness about Every Recharge Wins proposition. We will connect with our internet savvy customers through a digital outreach and also more online recharges.”