Kyoorius Creative Awards 2016: Social-oriented campaigns make a mark

Post the jury session from May 4 to 7, Kyoorius, in association with D&AD, has announced the In-Book winners for the Kyoorius Creative Awards 2016. Out of the 1,863 entries submitted, 164 entries have been announced as In-Book nominations that qualify for the Baby Elephant, and the Blue and Black Elephants are selected from these nominations.

Winners of the Blue and Black Elephants will be announced on the Awards night on Friday, June 3, 2016.

Kyoorius Awards is a celebration of creativity and rewards all great work in the Indian visual communications sphere and hence does not have a Gold, Silver and Bronze tier system – every great work will win a Blue Elephant and the Black Elephant goes to that outstanding work that has broken all grounds. The jury can decide to award multiple Blue Elephants in any category, and none in another if the entries are not up to the mark.

Advertising Awards In-Book Winners

Some of the campaigns featuring in this list include:
#GodSaveTheOcean for NGO Sprouts Environment Trust done by Ogilvy & Mather;
The Light Bag for Salaam Baalak Trust by Cheil Worldwide;
Beauty Tips by Reshma: How to apply eyeliner for Make Love Not Scars by Ogilvy & Mather;
#HelpTheFarmer for Skymet Weather Services by RK Swamy BBDO;
Anouk- The Visit for Myntra Designs by Ogilvy & Mather;
Blockbuster Short Film Ahalya for Pernod Ricard India by River Advertising;
Ariel – Share The Load for P&G India by BBDO India;
Whisper – Touch The Pickle for P&G India by BBDO India;
Fortune Cooking Oil Mother Exchange for Adani Wilmar by Ogilvy & Mather;
Ambuja Khali for Ambuja Cement by Early Man Film;
Mauka IND VS PAK Film for Star Sports;
ShopClues Ghar Wapsi Sale – Bhains ki aankh for Clues Network by Enormous Brands

Digital Awards In-Book Winners

Some of the campaigns featuring in this list include:
Pandeymonium for Penguin India by Ogilvy & Mather;
Never Have A Never Have I Ever for Titan (Fastrack) by DDB Mudra Group;
A Christmas Surprise for Tata Sky by Ogilvy & Mather;
Hamari Pari – an illustrated story of girl child empowerment for Hero MotoCorp (Rohit Khanna) by BC Web Wise;
Creep Qawwali for Truly Madly by All India Backchod;
A Dog’s Life for World For All by Ogilvy & Mather;
Stories for Breakthrough by Ogilvy & Mather;
Airtel at JLF – World’s First Teleportation at a live event for Bharti Airtel by ibs;
Ode to the Bug for Volkswagen Group Sales India (Beetle) by DDB Mudra Group

Media Awards In-Book Winners

Some of the campaigns featuring in this list include:
How Gillette used digital to script its most succesful razor launch in India for Gillette India (Sayantan Maji) by Ibs;
#DriveSafeDad for Ceat Tyres by Team CEAT – GroupM;
Ola Boat for Ola by Happy Creative;
Sighting of the Flying Deity for SET India’s ‘Sankat Mochan Mahabali Hanuman’ by Candid Marketing;
Playtime for your pout for Hindustan Unilever (Lakme Absolute) by Mindshare;
The “Quit Smoking” partner for ISL for Cipla Health Care Unilever (Nicotex) by M/six;
The Red Ramp Project for H & R Johnson (Johnson Tiles) by Soho Square Advertising;
How a banner took 4G to every home in india for Bharti Airtel by ibs;
How Crocin Stole the News for GSK (Crocin) by Mindshare;
Reeboot100 for Reebok India by Isobar India;
Space Weekends for Nation Geographic Channel India by Flying Cursor Interactive

The Kyoorius Creative Awards show will be held on June 3 at Dome@NSCI in Mumbai and are expected to be attended by over 1,500 professionals, including CEOs, Marketing Directors, Brand Managers, Creative and Media gurus, among others.

The Kyoorius Creative Awards are presented by Colors, powered by Hindustan Times and includes ABP News, Rishtey, Happy Finish & Kinetic as the main partners.