Onida gets a new character. And it's NOT the devil.

As the country swelters in a relentless summer, Zero:Zero Creative Solution’s new campaign for OnidaACs says ‘let there be chill’! The brand which awarded its advertising mandate to Zero:Zero a couple of months back has just launched its new range of ACs with a national campaign.

https://youtu.be/6mntjtNIWoo

Speaking about the campaign, Kaushik Roy, Partner, Zero:Zero, said “Onidahas been one of the most iconic brands in Indian advertising, that gave us the famous ‘neighbour’s envy, owner’s pride’.While we’re staying with the thought of pride, we’ve decided to move from envy to benevolence. We’re treating this as the resurrection of brand Onida.”

Kumar Subramaniam. Partner, Zero:Zero adds, “The communication task was to bring alive a range of great product benefits. While the creative challenge was to carry forward the brand’s disruptive tone and personality, we attempted to create a personality that could be both, cool, techy and loving. We believe the line “Let there be Chill” captures the core benefit of the powerful Onida AC in an authoritative tone.”

Speaking about the campaign, Sunil Shankar (Business Head - Onida Air Conditioners) said “Through the years Onida is known for its innovative product offerings tailored for the Indian consumer. The Regalio inverter AC series carries that legacy forward with revolutionary features and modern styling. This new age technology is communicated through line “Artificial intelligence, Advanced cooling”. We believe this will connect with today’s generation as it fulfills their aspirations both from a technology as well as aspiration perspective. We chose to communicate this using a character that stands for this technologically future-focused orientation. Going forward, we hope to carry on communicating about our offerings using such breakthrough devices.

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