Passion film brings home Cannes Dolphin Award again

Mumbai based film production company Passion Film was awarded the winner at the 2016 edition of Cannes Corporate Media & TV Awards, the Cannes festival dedicated to corporate and brand films, for their Product Film ‘B. L. Agro Oils - The Story of Liquid Gold’ in the Marketing Communication category.

B. L. Agro, the Bareilly based Oil Company is in the business of Refining and Marketing of branded Mustard and other Edible Oils.

This is the second time in a row that Passion Film has received this prestigious award after being the first ever-Indian company to win the Cannes Dolphin for their Brand Film on Shakti Bhog Foods in the year 2015.

The winning team of producer Ricky Singh Bedi and directors Ranadeep Bhattacharyya & Judhajit Bagchi were awarded with the prestigious Cannes Dolphin trophy along with special diplomas at the special Awards Ceremony today at the Palm Beach Cannes. The international jury declared Passion Film as a winner in this highly competitive creative competition that received over 1000 top entries from across the globe.

The same film has also been declared as the winner of a Gold Stevie Award at the 13th Annual International Business Awards, the World’s premier business awards programme receiving entries from more than 60 nations, to be held on October 21, 2016 in Rome, Italy. Its is again the only Indian film to win this prestigious award this year being felicitated in Toronto last year for their previous corporate image film on Shakti Bhog.

The jury commented on this 5-minute film that showcases the amazingly turbulent journey of edible oils processed by BL Agro as being the “most beautiful film on mustard oil” with “gorgeous cinematography” and being “somewhat poetic”.

Ecstatic after their win, the director duo said, “It was challenging to work on a humble Desi oil brand from Bareilly and yet create a mark in the international arena with stiff competition from the best creative minds from across the globe. This would not have possible without the trust and unmatched support from our producer Ricky Singh Bedi. We are delighted with this recognition at Cannes for the second time.”

“It is such a great honour to win a Cannes Dolphin, and this being twice in a row is a major accomplishment for our agency.  Despite having limitations we have never compromised on quality & our passion which drives our work to be nothing less than the best” remarks founder producer of the agency Ricky Singh Bedi.

The winning team also includes Sylvester Fonseca and Varun Sud who are behind the exemplary cinematography for the film with soundtrack by Hollywood music composer Aron Latina. Filmfare award winning sound designer Anil K. has mixed the film’s track along with styling for the ad done by Goldwin Fonseca.

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