Snapdeal brings Aamir Khan onboard as brand ambassador, launches new campaign

Snapdeal, India’s largest online marketplace today announced the launch of its new brand campaign ‘Dil Ki Deal’ featuring legendary actor Aamir Khan in the latest TVC. The campaign is an extension of the Snapdeal philosophy of creating life changing experiences for its buyers and sellers by helping them meet their aspirations and fulfilling their dreams.

Online shopping is thought of as a transactional act. Through this new brand campaign ‘Dil ki Deal’, Snapdeal aims to highlight the fact that how with the wide range of products available on its platform, it is not only making people’s lives simpler or better but is also a medium that they can use to express their love for their dear ones.

The ad film features Aamir Khan, as an observer, an onlooker and also a consumer himself. He not only witnesses how wishes of people around him are being fulfilled through Snapdeal’s varied product offerings but also receives a Dil Ki Deal himself.

Talking about selection of the brand ambassador, Sandeep Komaravelly, Senior Vice President - Marketing, Snapdeal said, “Aamir Khan is undoubtedly one of India’s finest and most loved actors. However his persona goes beyond his acting prowess. He cuts across audiences and appeals to every consumer. These are the attributes which enthused Snapdeal to associate with him. We truly believe in the power of emotions and are sure that with Aamir Khan as the face of the ‘Dil ki deal’ campaign will receive a warm uptake amongst consumers.”

Speaking about his association with Snapdeal, Aamir Khan said, “I was quite amazed to see how Snapdeal as a platform is so empowering to both the seller and the buyer. Also, their emphasis on quality control, reliability, and competitive pricing is most impressive. "

This campaign marks a shift from Snapdeal’s earlier communication around the value a consumer derives by shopping on the platform. Keeping that tangible benefit alive, the brand is elevating this positioning to build an emotional connect with its customers and the ‘Dil ki deal’ campaign is the first step in the direction of bringing this proposition alive.

Speaking about the new campaign Sandeep Komaravelly added, “With our previous campaigns, we have established the USP of Snapdeal being a destination that offers the widest assortment of products at great value. Building on that tangible benefit, we feel Snapdeal today has evolved to take the next step in its communication journey and lay emphasis on the emotional fulfilment it enables for its consumers. Shopping for loved ones is a very emotional and fulfilling experience. Snapdeal’s latest ‘Dil ki deal’ campaign showcases the same and rides on some such emotions of love, care, joy and fulfilment.”
 

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