The Marcom Avenue expands rapidly, adds new milestones

THE MARCOM AVENUE, one of India's leading Integrated Marketing Communications firms, has embarked on a new orbit. This comes with the acquisition of new clients through a healthy last quarter and the new financial year. The new clients include Jaipur-based Jhandewalas Foods Limited (owners of the Naman brand of Ghee and other food products), Leadership communications of Jhandevalas Foods Founder CMD Mr. Rakesh B Kulwal, emerging Electric Commercial Vehicle manufacturer & brand iBoard Mobility (iboardmobility.com) emerging D2C fashion brand Sonam's Label, The Sriram Universal School, and fundly.ai. With several conglomerate and personal brands in the pipeline, The Marcom Avenue is poised for nearly 4x growth in FY 2024-25.

The Marcom Avenue has further strengthened its leadership team with the appointment of Sudeep Sengupta as its Business Director. Sudeep will be based out of the company's corporate office in Gurgaon. In this key role, Sudeep will be responsible for driving the firm's business, growth, strategy and expansion into new markets, in addition to leading the Public Relations vertical.

Sudeep comes in with nearly 28 years of experience in multiple brand and communication verticals including PR & Corporate Communications, Public Affairs, and Crisis Communications Counsel. He also has extensive expertise in CXO & Leadership Communications Counsel and Coaching, as well as Institutional-level Communications Training. He has worked in his consulting capacity with 200+ clients including Tata Group, GMR Group, Singapore Airlines, Eurocopter, Egypt Tourism, FICCI, etc. He has also had significant roles in the corporate universe working as Group Head of Corporate Communications at the Dr. BK Modi chaired Spice Global telecom-tech group, Amway India Enterprises and at the Cellular Operators Association of India.

Speaking on the upward growth trajectory and on the leadership consolidation, FounderDirector of The Marcom Avenue, Ms. Divanshi Gupta said, “We are kicked and poised for a new upward trajectory leading to exponential growth through 2024 and 2025, where we are likely to achieve over 4x topline and nearly 3x bottomline growth as an enterprise. We are very happy to welcome prestigious and category-leading brands like Mr. Rakesh B Kulwal, Founder Chairman of Jhandevalas Foods Ltd, The Sriram Universal School and new age emerging brands such as fundly.ai and Sonam’s Label.”

“We are also very excited and warmly welcome the rich experience and multi-faceted expertise of someone like Mr. Sudeep Sengupta, who has spent several years building brands and working on corporate communication strategies for leading Indian and global brands. With his joining our leadership team, The Marcom Avenue is supremely confident of securing its place on the veritable high table of India’s top brand and marketing communication companies.”

In keeping with the high pace of growth, and in order to build capacity, The Marcom Avenue has opened a full-service functional branch in Bengaluru in the month of January.