Week at a glance: Goafest in Mumbai; CTV strategies; ZEE rejig

Goafest 2024 and ABBY Awards to take place from 29th to 31st May, 2024 in Mumbai

Keeping in mind the forthcoming Lok Sabha elections, the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) have taken a conscious and collective decision to host Goafest 2024 and ABBY Awards Powered by One Show 2024 in Mumbai. The 17th edition of the festival will take place from 29th to 31st May, 2024 at Westin Powai, Mumbai.

How brands can sharpen their ad strategies for sports broadcasting with rise of CTV

In the rapidly evolving world of digital media, Connected TV (CTV) has emerged as a pivotal platform, reshaping how advertisers approach and engage with sports broadcasting audiences. With its ability to offer granular targeting, real-time data analytics, and interactive ad formats, CTV has not only extended the reach of sports advertisements but has also enhanced their effectiveness and recall.

Decoding the factors driving rapid growth of digital advertising in East & N-E markets

The East and North-East markets have a flourishing ecosystem of their own, which includes their unique lifestyles, culture, language, tradition, content consumption, buying behaviour, and consumer trends. Adgully spoke to a cross-section of industry experts to explore the digital advertising trends in the East and North-East markets, the evolution of digital advertising in these markets, and the core trends that dominate these markets, the way brands are reaching out to their target audiences, and engaging with them through digital advertising, and much more.

ZEE rejig: Punit Goenka assumes direct charge; key roles for Amit Goenka, Umesh Bansal

Zee Entertainment Enterprises Ltd’s Board of Directors have approved the streamlined organization structure proposed by MD & CEO Punit Goenka. He will assume direct charge of the critical business verticals, including the Domestic Broadcast Business.

ZEEL withdraws merger implementation application from NCLT

Zee Entertainment Enterprises Ltd (ZEEL) today announced its decision to withdraw the merger implementation application filed before the National Company Law Tribunal (NCLT), Mumbai bench. The implementation application was filed by ZEE on January 24, 2024, seeking directions on the implementation of the Composite Scheme of Arrangement between ZEE, Culver Max Entertainment and Bangla Entertainment.

Publicis Groupe proposes change to its governance structure

Publicis Groupe has announced a proposed change to the company’s governance. In this new structure, Arthur Sadoun would become Chairman and CEO of the Board. His appointment would be accompanied by the creation of the role of Lead Director. Maurice Lévy, Chairman of the Supervisory Board, would be named Chairman Emeritus.

Amit Ghugre on evolution of Shell Lubricants’ marketing strategy & roadmap for India

In an exclusive interaction with Adgully, Amit Ghugre, Chief Marketing Officer, Shell Lubricants India, speaks about how Shell Lubricants engages with consumers and industry professionals through various channels, including marketing campaigns, brand ambassadors, strategic partnerships, and targeted outreach programs. By understanding the unique needs of different sectors within the lubricants market, Shell formulates tailored strategies to enhance brand awareness, drive product adoption, and build long-term relationships with its stakeholders.

Significant portion of viewers prefer free, ad-supported streaming on CTV: Gavin Buxton

In conversation with Adgully, Gavin Buxton, Managing Director - Asia, Magnite, sheds light on the burgeoning significance of Connected TV (CTV) advertising in today’s media landscape, particularly in the Asian market. He shares insights into Magnite’s perspective on the evolving role of CTV advertising in shaping audience engagement and identity across diverse demographics, as well as the opportunities and challenges inherent in delivering personalized ad experiences.

AI Adoption in Retail: Taranjeet Singh on Criteo’s path to innovation

In this exclusive interview with Adgully, we delve into the insights and strategies of Taranjeet Singh, Managing Director, APAC Venture Markets, Criteo. With a focus on India’s burgeoning market and the evolving landscape of commerce media, Taranjeet Singh shares valuable perspectives on current business operations, growth strategies, and the future trajectory of AI adoption in retail.

The role of Public Relations is integral to the startup ecosystem: Pallavi Tinekar

In an exclusive interview with Adgully, Pallavi Tinekar, Vice President - Technology & Startups, Concept PR India, shares her journey from communications to technology and startups, addressing challenges in mentoring, accelerating funding conversations. She also highlights a successful communications campaign for a tech product and discusses staying updated with digital marketing trends, PR’s role in the startup ecosystem, navigating diverse audiences, fostering innovation.

PR is pivotal in shaping public image & messaging of political parties: Experts

Adgully explored political communication and the role of Public Relations in its #GullyChat episode on April 12, 2024. The topic for this episode was – ‘How PR can help enhance political parties/ Poll Candidates’ messaging and engagement with their constituents’. This special episode of #GullyChat is in association with CommsAdda.

Sound of success: How BrandMusiq is shaping consumer experiences with sonic branding

In a conversation with Adgully, Rajeev Raja, Founder & Soundsmith, BrandMusiq, delves into how one of the core principles of BrandMusiq is holistically approaching sound, enabling brands to create a coherent audio experience for the consumers and audience base, leading to ardent consumer engagement and brand recall. He further discusses how a brand’s sonic identity creates a strong asset for the brand expressing its values and engaging the senses through sound, augmenting the EQ or emotional quotient of the brand.

JIL’s Devender Gulia decodes Indian alcobev industry’s road to premiumisation

In conversation with Adgully, Devender Gulia, Director - Sales & Marketing, Jagatjit Industries, sheds light on the evolving demographic landscape, Jagatjit Industries’ market strategy, innovative marketing approaches implemented by the company, focus on innovation and fostering economic development, and more.

One Digital’s Gurpreet Singh on turning entertainment into storytelling masterpieces

In conversation with Adgully, Gurpreet Singh, Co-Founder of One Digital Entertainment, offers valuable insights into the creative process and production journey behind the Hyatt Wedding EP #PerfectlyYours. Collaborating with YouTube and Hyatt, One Digital Entertainment embarked on a distinctive musical journey, crafting a trilogy of music videos that transcend mere entertainment to become storytelling masterpieces celebrating the essence of weddings.

How mocktail startup Swizzle is wooing GenZ with authentic storytelling

In an exclusive dialogue with Adgully, Vrinda Singhal, Co-Founder of Swizzle, delves into the essence of her brand’s uniqueness, its resonance with the younger demographic, and the innovative marketing strategies that have propelled Swizzle into the limelight. Join us as we uncover the secrets behind Swizzle’s success and its vision for revolutionizing the beverage landscape in India.

Sandeep Bansal on how Chaupal TV is redefining Punjabi entertainment

Chaupal TV is seeking to reshape the narrative of Punjabi content consumption on OTT platforms. In this interview with Adgully, Sandeep Bansal, Managing Director, Chaupal TV, shares his insights into Chaupal TV’s innovative approach to Punjabi content, showcasing a diverse array of offerings that set it apart from the competition.