Ad volumes up 4% in IPL 17 over IPL 16; No. of categories up 65%: TAM Sports

After seven matches, Indian Premier League (IPL) 17 ad volumes grew by 4% over the previous season, as per TAM Sports data. The count of Categories in IPL 17 increased significantly by 65% compared to IPL 16 – from 25+ (IPL 16) to 40+ (IPL 17). Also, the count of advertisers increased from 35+ in IPL 16 to 45+ in IPL 17 – a hike of 28%.

In Categories, Ecom-Gaming maintained its top position throughout all the 7 matches of IPL 17. The Top 5 categories in IPL 17 together had 52% share of ad volumes. Ecom-Gaming and Pan Masala were the only common categories in IPL 17 and IPL 16.

Out of the total 5 categories, 2 of them – Pan Masala and Range of Food Products – belonged to the F&B Sector in IPL 17.

The top 5 advertisers of IPL 17 contributed 34% share of the ad volumes, with Sporta Technologies leading the list. Sporta Technologies, Vishnu Packaging and Bharti Airtel were the common advertisers between IPL 17 and IPL 16. Among the Top 5 advertisers in IPL 17, Sporta Technologies retained its 1^st position during all the 7 matches.

Thirty new categories and 55 new brands advertised in the first 7 matches of IPL 17, compared to the same number of matches in IPL 16. Among the 55 new brands, Parle Food Products was the leading brand, followed by Airtel Xstream Fiber. Angel One Super App, Fogg and Vivo V30/V30 Pro were the other new brands among Top 5 in IPL 17.