Amul ranked world’s strongest dairy brand

In a remarkable achievement, Amul has been ranked as the world’s strongest dairy brand by the Brand Finance Food and Drink Report 2023. The report evaluates and ranks the strongest and most valuable food, dairy, and non-alcoholic beverage brands.

The report, conducted by UK-based Brand Finance, the world’s leading brand valuation consultancy, affirms Amul’s unwavering commitment to quality, innovation, and consumer trust. Amul has not only been ranked as the strongest dairy brand globally but also the second strongest food brand worldwide, trailing only behind the renowned American chocolate brand, Hershey.

Amul’s impressive feat in the prestigious report doesn’t stop there. The Amul brand has also been ranked amongst the top 30 most valuable food brands out of 5000 brands in the world. What’s more, Amul proudly stands as the only farmer-owned brand among the world’s top 100 brands.

Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), the umbrella organisation that markets milk and a range of milk products under the Amul brand, said, “This achievement is a testament to the hard work and dedication of the 36 lakh dairy farmer members of the Amul family. We have always strived to provide the highest quality dairy products to our consumers while upholding the values of sustainability and farmer empowerment. Being recognised as the world’s strongest dairy brand will motivate us to continue our journey of excellence and empowering dairy farmers.”

Amul has also secured the seventh spot on the list of the world’s most valuable dairy brands, with an impressive valuation of $3 billion. As the sole representative from India on this prestigious list, Amul continues to make the country proud on the international stage.

The report also reaffirms Amul’s commitment to sustainability and responsible practices by ranking it as seventh in terms of Sustainability Perception Values (SPV).

Amul is the largest FMCG brand in India with annual sales turnover of Rs 72,000 crores (US $ 9 billion) and an outstanding example of the power of the farmer’s cooperative movement. It was born in 1946, before India gained freedom, and marked its 75th anniversary recently.