Another agency backs out from Goafest; McCann Erickson enters the list!

Joining the bandwagon of drop-outs from Goafest this here is another leading agency McCann Erickson.

Sources close to the development have confirmed the news to Adgully. “We will not be sending entries we have decided to give it a skip this year,” said Prasoon Joshi, Executive Chairman and CEO, McCann Worldgroup India and President, South Asia. However, the agency is said to have decided to send delagates to the festival.

There have been numerous conjectures on the agencies that will be participating, keeping in the mind the break that took place post the announcement of awards last year, which included accusations of plagiarism on awarded work, scam ads, the appointment of a super jury resulting in several unhappy adlanders and agencies.