Bhumika Oberoi rejoins BCG as Marketing Team Lead

Bhumika Gupta Oberoi, a seasoned marketing communications professional, has rejoined Boston Consulting Group (BCG) as a Marketing Team Lead based in the Gurgaon office. With a previous tenure spanning from January 2018 to June 2022, Bhumika returns to BCG, bringing with her a profound understanding of the company's core values and a wealth of experience in the field Having accumulated over 12 years of experience in marketing communications, Bhumika specializes in various domains including media relations, communications strategy, internal communications, crisis management, digital marketing, event management, and agency coordination. Her contributions have been recognized by the PR moment 30 under 30 list of leading communications professionals in India, reflecting her outstanding achievements in the industry.

Prior to rejoining BCG, Bhumika held key roles at Coca-Cola, where she led integrated media strategy, internal communications, and CSR campaigns. Her responsibilities also included collaborating with industry media to drive brand messaging and managing agencies executing communications, digital, and creative mandates. Before her tenure at Coca-Cola, she was associated with Edelman PR, further enhancing her expertise in the communications domain.

Expressing her excitement about her return to BCG, Bhumika stated: "I'm embarking on my second journey with Boston Consulting Group (BCG) as a Marketing Team Lead! After an enriching stint at Coca-Cola, I'm thrilled to bring my newfound insights and experiences back to the BCG family to drive innovation and growth in this dynamic role."