Brands dream big- captivating campaigns harnessing the power of sleep
Sleep, often overlooked in the hustle and bustle of modern life, is undeniably crucial for human health and well-being. Recognising the need to raise awareness about its significance, the World Sleep Day Committee of the World Sleep Society, formerly known as the World Association of Sleep Medicine, designated March 15th as International Sleep Day. While some may view this initiative as amusing, the importance and benefits of quality sleep cannot be overstated. Scientific research and widespread discourse have shed light on the numerous advantages of adequate rest, underscoring the necessity of prioritising sleep for overall health and productivity.
Brands have been using sleep or international sleep day to push their campaigns and reach out audience so let's have a look at such campaigns
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