Greysell pays an emotional tribute to women of India vis-à-vis the Olympic winners

Mumbai-based advertising Agency, Greysell, has released a video that takes pride in celebrating womanhood. A tribute to the Olympic winners, the video salutes the women of India and the pride they evoke despite the various struggles they go through.

Coming on the heels of Prasoon Joshi’s ‘Sharm aa rahi na’ video, Greysell gives a more positive spin  to the sentiment and uses ‘Pride’ as the key emotion rather than ‘Shame’.

Titled ‘Garv’, Greysell’s video shows the stereotypical perceptions and struggles of women in India, and yet how they overcome them all to emerge as winners and make the country proud. Conveyed through a heartfelt poem penned and narrated by Greysell’s copywriter, Mohammed Sadriwala, Garv captures the prevailing sentiment in the country quite beautifully.

Taking an indirect dig at Prasoon Joshi, Sushil Banka, MD – Greysell, said, “When we saw the Prasoon Joshi video, while we certainly liked the poetry, however, there was some disconnect to the sentiment. Shame is a very negative emotion. Today, majority of Indians, including men, are proud of what the Olympic winners have achieved. Moreover, overall perception towards women empowerment too is changing for the positive. We though that women deserved better, men deserve better, and India deserved better.”

It remains to be seen if the junta agree to the Sushil’s views. For now, Greysell’s video is being appreciated by various quarters and is generating quite a buzz. Prasoon, any comebacks?