IIM Kashipur & Whitman School Partner for Marketing Innovation Conference

IIM Kashipur, one of the leading management institutes in India, is set to host the International Conference on "Marketing Innovation" from December 16th to 18th at its campus. This event is a collaborative effort with the esteemed Earl V. Snyder Innovation Management Center at the Whitman School of Management, Syracuse University, USA.

Amid ongoing marketing revolution, the conference aims to spotlight the impact of recent technological strides and digital transformations like Generative-AI, Smart(er) Devices, Artificial Intelligence (AI), Machine Learning, Virtual Reality, and Augmented Reality. These developments have ushered in a myriad of tools and platforms, providing marketers with the means to adopt more efficient, creative, and data-driven strategies across the four Ps of marketing - product, place, price, and promotion.

Dr. S.P. Raj, Distinguished Professor of Marketing and Director of the Earl V. Snyder Innovation Management Center, Whitman School of Management at Syracuse University, USA, and Dr. Kulbhushan Balooni, Director, IIM Kashipur are patrons of this Conference.

Dr. Somnath Chakrabarti, Dean (Academics) and Professor of Marketing, IIM Kashipur and Conference Chairperson, stated that consumer well-being has taken center stage as another critical domain of interest, especially in the context of emerging economies. With these regions undergoing transformative growth, understanding the factors influencing consumer well-being has become paramount. The conference aims to delve into this complex landscape, providing a platform for researchers and practitioners to share insights and strategies. Various tracks of the Conference promise to contribute to the intellectually stimulating, engaging, and enjoyable atmosphere anticipated at the 2023 Marketing Innovation conference.

About the Tracks: - The conference will discuss different tracks such as sustainable marketing as a powerful tool for promoting eco-friendly aspects of products. The track on Corporate social responsibility has emerged as an integral component of brand value, reflecting a growing awareness of the need for ethical and environmentally conscious business practices. The track on Technological innovation focuses on the sweeping transformation to the field of marketing, fundamentally reshaping how businesses connect with their target audiences.
The track on delves into how Negative events in marketing, such as brand failures, product harm crises, and unethical behaviors, can have severe consequences on businesses and consumers alike. Another track is about how Consumer attitudes are changing because of increasing incomes and exposure to emerging ideas and technologies. The Consumer experiences track consists of in-depth studies of how experiences, as much as products, have become increasingly significant in the 21st century, driven by changing consumer behaviors, digitalization, and a shift toward customer-centric strategies. The track focusing on Pricing has evolved into a complex and strategic endeavor in a multi-channel world, requiring in-depth knowledge of the market, customers, and competition.