ITC Master Chef Creations takes RCB collaboration to the next level

As another IPL season kicks off, brands nationwide are creating innovative communication avenues to engage with consumers. ITC Master Chef Creations, known for its delectable range of Indian delicacies, is again at the forefront of capturing the excitement with its collaboration with Royal Challengers Bengaluru (RCB). To elevate the fan experience, ITC Master Chef Creations has unveiled a striking outdoor campaign at the Hebbal flyover, Bengaluru. 

 Dominating the skyline is a massive gantry hoarding adorned with life-size images of RCB players  showcasing the brand's unwavering support for the team. What truly captures attention is the innovative hoarding featuring a tantalizing biryani in a bowl designed to resemble a white cricket ball with an intriguing smoke effect symbolising freshness and culinary mastery of the brands master chefs. To further engage fans, ITC Master Chef Creations has announced the launch of an exciting contest centred around this innovative hoarding. Cricket fans and food lovers will be invited to snap a photo of the display and share it on their Instagram stories tagging ITC Master Chef Creations for a chance to win merchandise autographed by RCB players.

 For the second consecutive year, ITC Master Chef Creations has been the official gourmet food partner for Royal Challengers Bengaluru. Offering a delectable range of authentic North Indian cuisine, ITC Master Chef Creations invites cricket enthusiasts and food lovers alike to indulge in a gastronomic experience like no other. Featuring an array of offerings, including the iconic Tandoori Chicken leg piece bucket, mouth-watering Chaap platters and the exclusive RCB gourmet experience boxes, ITC Master Chef Creations ensures that every match becomes a gastronomic celebration. 

 For those looking to elevate their match-day experience, ITC Master Chef Creations also provides a selection of match-day treats that excite its fan's palate and capture the authentic essence of "Match Ka Asli Flavour." So, head over to the Hebbal flyover, enjoy a match-day binge with Swiggy and strike the boundaries of your tastebuds with gourmet match-day delicacies from ITC Master Chef Creations.