Jeffrey Crasto's Move to Percept Media as CEO is Official Now
Percept India witnessed two rapid changes in its top management this year. After the exit of Shripad Kulkarni in July and then PM Balakrishna earlier this month, Percept Media has appointed Jeffrey Crasto as its new CEO. Crasto will be leading the Integrated Media Services offering of the entire group including Out-of-Home and Digital Media.
As per his Linkedin profile he joined Percept Media in the month of October and his association with Cactii Communications and Chrome Data Analytics and Media where he is the Executive Director continues.
Jeffrey, who has around 30 years of rich experience, started his career while he was doing his college. Prior to Percept, he has worked with prominent groups like Chrome Data Analytics & Media, Cactii Communication and Havas Media. During his stint with these agencies, he has worked worked with a number of iconic brands. His diverse experience goes beyond media agencies as he has worked across varied sectors including Banking, Hospitality, FMCG and Retail.
Sources state that in a related move, Partha Ghosh would be joining as the business head of Allied Media. He would be replacing Amol Mohandas. Prior to moving to Percept, Ghosh was working with Greycell Marketing. He has over 28 years of experience in Media Planning across categories, A large part of that in personal care and telecom. Some of the agencies he has worked with include Karishma Advertising, Initiative, Mindshare, Motivator and RK Swamy.
Media
MINUTES TO READ
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn