Kellogg's laser-stamps each flake of corn!

Over the years, a number of individual brands have been trying to profit from the popularity of Kellogg's Corn Flakes. This has forced Kellogg's to undertake an exercise that aims at educating the consumers that Kellogg's does not manufacture cereal products for any other brand apart from the ones that are under its umbrella.

Kellogg's is going to laser-stamp each individual corn flake with the company's logo in a bid to protect it against imitation products. If this practice proves successful, Kellogg's will extend this application to other products like Frosties, Special K and Crunchy Nut.