Kent Wertime appointed Global CEO of Ogilvy One

In the ever-evolving landscape of marketing technology, the global powerhouse Ogilvy is taking a bold step forward with its announcement of new global leadership for Ogilvy One and innovative services aimed at fostering more valuable relationships in the digital age.

Kent Wertime, a veteran within the Ogilvy ranks with nearly 25 years of experience, has been appointed as the Global Chief Executive Officer of Ogilvy One. His leadership heralds a new era for the company, emphasizing the fusion of creativity, data, and AI to craft personalized experiences that resonate with consumers on a deeper level.

Under Wertime's guidance, Ogilvy One will consolidate its position as the global brand for both current and next-generation customer experience and relationship service offerings. This move signifies Ogilvy's commitment to providing comprehensive solutions for clients seeking to build lasting connections with their customers.

Joining Wertime in this endeavor is a seasoned leadership team comprising industry experts such as Roberto Fara, Rajesh Midha, Clare Lawson, Ab Gaur, Mauro Caggiano, Jason Davey, Ravi Pal, and Nate McNabb. Together, they bring a wealth of experience and expertise to drive Ogilvy One's mission forward.

Ogilvy One's comprehensive suite of services encompasses customer acquisition, service design, continuous commerce, CRM, and loyalty programs, all underpinned by a unified global technology backbone. This backbone, powered by Verticurl, enables Ogilvy One to deliver seamless and impactful experiences across various touchpoints.

Devika Bulchandani, Global CEO of Ogilvy, said: “When David Ogilvy first started talking about direct marketing decades ago, he recognized that some of the most effective marketing isn’t just directed at your target audience, it speaks to them on a personal one-to-one basis. Now we take that to a new level with a fresh leadership team for Ogilvy One and a commitment to designing relationships based on ideas that create enduring value exchanges between consumers and our clients’ brands.”
“Over the last decade, companies invested heavily in technology, but that alone is not the solution. In today’s hyper-commoditized world, brands need to design relationships that create differentiation and relevancy with their consumers. That’s where the exponential power of creativity plays a vital role,” Kent Wertime, Global CEO of Ogilvy One, said. “Today's consumers, choose their points of interaction with brands, from discovery to purchase, and dictate more of the relationship. With a deep understanding of brands and full-dimensional view of consumers coupled with award-winning creativity and a strong data and technology backbone, Ogilvy One is uniquely positioned to design valuable relationships for brands that are impactful, relevant, and enduring.”

As companies worldwide navigate the complexities of modern marketing, Ogilvy's visionary approach to relationship marketing sets a new standard for the industry. With Kent Wertime at the helm, Ogilvy One is poised to lead the charge in delivering personalized, relevant, and impactful experiences that drive business growth and brand loyalty in the digital age.