Parle's Hide & Seek urges consumers to seek hidden prizes for a surprise

 Parle Products, India's leading manufacturer of biscuits and confectionery, presents a unique outlook on Valentine’s Day with its new campaign for its premium cookie brand Hide & Seek titled, ‘#SeektheHiddenPrizes’. The campaign aims to create a memorable connection and fun experience for consumers by encouraging them to participate in a creative and delightful treasure hunt. 

Featuring a series of three captivating ad films, the campaign ‘#SeektheHiddenPrizes’ stars  young couples’ banter resulting in an exciting quest to scan and find hidden prizes in the Hide & Seek pack. The ads are filmed in distinct settings - a coffee shop, a beach, and a college, perfectly depicting the spirit of playfulness of young love. As a delightful bonus, each couple wins two Samsung Galaxy smartphones. 

Commenting on the campaign, Mayank Shah, Vice-President at Parle Products, said, "Valentine's Day presents a unique opportunity for Parle Hide & Seek to connect even more deeply with our consumers. This year's campaign embodies the essence of love and surprise, capturing the magic of the occasion through our delightful offerings. It signifies our commitment to forging deep connections with our consumers, enhancing brand loyalty, and promoting celebration along with exciting prizes."

Embracing the spirit of love and joy, #SeekTheHiddenPrizes campaign invites individuals to elevate their celebrations by sharing the thrill of discovering hidden treasures with their cherished ones Designed to enhance romantic bonds, the campaign promises an exhilarating voyage filled with suspense and delightful surprises.Participants stand a chance to win coveted prizes such as the Samsung Galaxy Fold, a luxurious INR 9,999 voucher from Kalyan Jewellers, an Amazon Pay gift card worth INR 2,000, and a guaranteed INR 10 cashback on each purchase, ensuring a rewarding experience for all. Get ready to witness the romantic journey this Valentine's Day and unlock amazing gifts and experiences until March 31, 2024.