Pink Lemonade Forges a Sweet Partnership With Polar Bear

Pink Lemonade, a Bangalore-based brand and marketing agency, recently celebrated a major success by adding Polar Bear Ice Creams to their list of renowned clientele. This collaboration is set to redefine the digital marketing landscape, highlighting their commitment to leveraging the latest in AI for crafting compelling brand stories.

Tina Garg, CEO of Pink Lemonade, expressing her excitement, stated “Joining forces with Polar Bear Ice Creams is a significant achievement for us. It's a testament to our team's ability to innovate and push the boundaries of what's possible in digital marketing. We're excited to bring our AI expertise in strategic storytelling and creative content creation to the table, enhancing Polar Bear's footprint in the digital space.”

She further added, “We presented a full-fledged digital marketing strategy, demonstrating our commitment and vision for the brand's future. This approach struck a chord with Polar Bear, showing them our goal is in not just meeting but passionately surpassing what they hoped for.”

Polar Bear Ice Creams has been delighting customers with its diverse, affordable, and quality products since 2008. With 130+ outlets across four states in India, the brand's widespread presence in neighborhoods ensures it remains a beloved staple among ice cream enthusiasts. At the heart of its success lies a steadfast commitment to innovative, hygienic manufacturing processes and warm hospitality with comfortable dine-in experience.

Reflecting on the collaboration, Prashant Prakash, Vice President — Sales & Operations of Polar Bear Ice Creams said, “Our goals were clear from the very beginning – to strengthen our digital presence on Instagram,  bring life to our feed with vibrant visuals, and engage our audience with creative, shareable content. We wanted to increase our followers, but more than that cultivate a community of loyal and engaged Polar Bear enthusiasts. ”

He added, “We were impressed with Pink Lemonade's vision for our digital future. It was clear from their presentation that they had a deep understanding of our brand and the landscape. Their forward-thinking approach shows promise of amplifying our digital presence, accelerating brand growth, and creating deep connections with our audience by leveraging AI. We're truly excited to see how the story unfolds.”

Founded in 2011, Pink Lemonade has made its mark in the marketing world with its forward-thinking approach. The agency seamlessly blends AI with creative human insight to craft compelling marketing stories that resonate and engage.