PubMatic teams up with Virgin Media to supercharge UK FAST advertising

PubMatic, a leader in digital ad supply chain solutions, has partnered with Virgin Media to empower advertisers with large-scale audience reach through Virgin Media's ad-supported TV (FAST) channels.

The UK audience awaits! Virgin Media boasts 15 FAST channels currently, with even more planned for launch later this year. This expansion strengthens Virgin Media's video offerings and provides PubMatic with a wider platform, solidifying their position in the CTV and video advertising landscape.

Standing out from the crowd: Virgin Media selected PubMatic, recognizing their expertise in supply path optimization (SPO) and private marketplace deals (PMPs). PubMatic will leverage this knowledge to help Virgin Media scale their FAST offerings and maximize revenue through strategic partnerships and innovative advertising solutions.

Virgin Media O2's Chief TV and Entertainment Officer, David Bouchier, expressed his enthusiasm for the collaboration: "This partnership is a significant step forward for Virgin Media. PubMatic's advertising solutions enable us to deliver a superior advertising experience for our viewers while maximizing value and engagement for advertisers."

Hitesh Bhatt, PubMatic's Senior Director of CTV/OTT for EMEA, echoed the sentiment: "We are thrilled to partner with Virgin Media. This collaboration fulfills the growing demand for transparent and high-quality FAST inventory. By connecting programmatic buyers with this valuable resource, we aim to create a win-win situation for both advertisers and viewers."