Q1 YouTube ads leaderboard - India

In the advertising world, Cricket world cup was the most important moment of Q1 in 2015. But the world has changed since the last cricket world cup in 2011. More users are now on the Internet, social media commentary actually drives live entertainment and the match is played both on field and off the field across the Internet. We look at the top trending ads of Q1 on YouTube in India and yes cricket was the flavour of the quarter.

Gillete’s ‘the best a fan can get’ is the most watched campaign followed by ‘Mauka Mauka’ campaign on YouTube. Users lapped up campaigns built around Cricket. UGC around Mauka Mauka garnered a total of ~10M views showcasing the power of YouTube as a platform that can amplify the reach of a campaign through endemic content.

So what’s the insight - how can marketers capture users attention during big cultural moments in the digital world. It’s clear from the list that users love content built around things that they’re passionate about. As a marketer, when these big sporting moments occur, you want to be there for people, helping them have the time of their lives before, during and after the game — not just waiting for a break in play to get a word in.

Understand fans’ passions and create content around them to grab their attention. This could be a hero piece of content or a series of snackable content that’s targeted moments in and around the game that fans care about.