Redtro spruces up programming line-up to keep Mumbaikars engaged

Having debuted on Mumbai’s air-waves on June 22, 2016, Redtro 106.Chaar has roped in popular TV anchor, satirist and comedian, Cyrus Broacha as an RJ for ‘Cyrusnaama’, a show that combines the spirit of the 90s and the flavour of today.

The FM station has also introduced an interesting programming line-up to keep listeners engrossed.

Launched as the first radio station under the newly acquired Phase III licenses by Red FM Network. Redtro is an ode to the golden days of the poster boys of 90s, packed with today’s energy and modern irreverent attitude. With its tagline, ‘Phir Bajao’, Redtro is a tour back to the nineties.

Speaking on the sidelines of the launch party, Nisha Narayanan, COO, Red FM & Redtro FM, said, “We are very positive and confident about our new brand, Redtro 106.Chaar, in Mumbai. Our extensive research has pointed out a definite need gap, which is the reason we have a very sharply defined product and a differentiated brand offering. In our mind, Redtro 106.Chaar is retro for the young adults. Not just the songs, but even the content is customised to what millennials want to listen when it comes to retro. Our sound and range is aimed at and invoking a certain level of passion for our mature TG, aged between 30 and 45 years.”

She further said, “After some aggressive listener research and co-creation workshops with radio consumers, it was the music at the turn of this century that won, hands down. However, not totally diverting from the spirit of Red, we intend to take our legacy of creativity, innovation and entertainment forward; yet at the same time, breaking the monotony of FM Radio. We are putting our words immediately into action by getting on board Cyrus Broacha, who will bring his quirky style on-air with us. More such initiatives should create top-of-mind associations with our listeners, over the next few years.”

Apart from Cyrus Broacha, who will be hosting ‘Cyrusnaama’, also ushering in the 90’s for today’s contemporary listeners will be RJ Saurabh, RJ Pritam, and RJ Palak, among others.

Redtro 106.Chaar has designed a big-bang, 360 degree campaign to amplify the buzz around its latest launch to engage deeper with the listeners and establish what the FM station has to offer. Mumbai listeners will witness a host of on-air and on-ground excitement as the brand unfolds all the consumer engagement activities in store for the coming months.