Revolutionising BFSI Advertising with Hybrid's BFSI Konnect

The Hybrid Konnect - BFSI closed-door event stands as a beacon of innovation and collaboration, poised to illuminate the transformative landscape of banking and financial services advertising. With a theme centered on "Revolutionising BFSI Advertising: The Road Ahead - Opportunities and Challenges," industry luminaries are primed to explore the intersection of technology, marketing, and finance.

The event will commence today evening with an insightful opening address by Gandharv Sachdeva, Country Head - India at Hybrid; Yana Tolmacheva, Marketing Lead, INSEA & Europe, Hybrid and Aniket Powar, National Sales Head, Hybrid setting the stage for thought-provoking discussions.

Under the overarching theme, two pivotal topics will be discussed:

Artificial Intelligence in Advertising: Exploring The New Frontier for BFSI Sector

Led by Session Chair Moninder Kumar, Associate Vice President, Vibrant Media (Reliance), this discussion promises to delve deep into the transformative potential of Artificial Intelligence in reshaping advertising strategies within the BFSI sector. Esteemed panelists, including Ashutosh Nagare, Vice President - Head of Performance Marketing, Interactive Avenues; Kaushik Chakraborty, Head of Marketing & Corporate Communications, Tata Capital, bring their wealth of experience to the table, offering nuanced insights into the integration of AI technologies in BFSI advertising.

Innovative Marketing Strategies for Financial Products

Innovation takes center stage as Session Chair Meghna Chettri leads the exploration of innovative marketing strategies tailored to the unique demands of financial products. An illustrious panel comprising Anand Chakravarthy, Chief Growth Officer, Omnicom Media Group India; Mihir Mehta, Managing Partner, 0101 ; Riaan Rodrigues, Senior Vice President – Digital Business and Marketing, TATA AIG and Sonica Sharma, Associate Director - West & South, Hybrid alongside industry stalwarts, will dissect the intricacies of BFSI product marketing, sharing success stories and forecasting future trends.