Shine.com partners with Blazar for the "Move Up' campaign
The simple yet impactful execution of the campaign could be seen through print advertisement in Hindustan Times, Mint and Hindustan Hindi and on popular online portals like Linkedin, Yahoo, MSN, Rediff, Moneycontrol and Cricketnext.
According to Rahul Gandhi, Senior Brand Manager, Shine ' "With the 'Move Up' campaign, Shine has been able to arrive at a sharp, simple and appealing promise of growth in a job seeker's professional life. Shine's unique 2-way Matching Technology has been able to ensure that the candidates registered on Shine are shown those jobs that accurately match their profile and preferences. Shine supplements these great job matches with tools and information that assist them in making the right career move. Blazar with its technical expertise has added the best toppings to bring the campaign to life online!"
Commenting on the creation, Abhineet Sonkar, Online Marketing Manager for Shine - "This is the first time we tested waters with running a large scale online brand visibility campaign, and we are quite excited with the results. The digital expertise of Blazar has added to the success of the campaign "Move up'."
Samarth Ranjan of Blazar Media says "Shine.com through this campaign was able to connect and engage with the internet audience in a special manner. This was owing to a highly targeted presence across relevant portals. By seeing the level of interaction with the audience, we believe that Shine and Blazar would be able to carry out more such campaigns which can make Shine's positioning stronger with job seekers."
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