Spotify Knowledge Seminar: Celebrating Superpower Within – The Responsible Influencer

All the influencers shared the inception of their journey into content creation, all of whom were in different fields before taking on the role of an influencer head-on.

Viraj also asked questions on the relativity and subjectivity of being an influencer and also discussed the future of this bubble.

In addition to discussing the advantages of being a content creator, they also spoke about the shortcomings of being an influencer, especially whilst collaborating with the brand.

Moreover, several poignant requests to brands by all these content creators were valid and crucial to the success of the brand as well as the relevancy of the influencers.

Towards the end, the cruciality of creative freedom when content creators work and produce content was also discussed.