The Fern Hotels onboard Monks Interactive as the Public Relations partners

The Fern Hotels & Resorts, India’s leading environmentally sensitive hotel chain, has partnered with Monks Interactive, a renowned PR agency, to amplify its brand presence and communication across the country. This strategic partnership aims to bring a fresh perspective to the dynamic world of hospitality, showcasing the brand’s commitment to excellence and sustainability.

With over 100 properties across 85 locations in India, The Fern Hotels & Resorts is a pioneer in the eco-friendly hospitality sector. Offering more than 6000 rooms, the brand caters to diverse segments of travellers, from luxury to budget, through its widespread portfolio. The Fern Hotels & Resorts is poised to bolster its market position and expand its reach through a strategic partnership with Monks Interactive, capitalizing on the agency’s pan-India reach and the expertise of their skilled PR team to play a pivotal role in fortifying the brand's influence and visibility.

Expressing his enthusiasm about the partnership, Deepak Kadam, General Manager, Marketing at Concept Hospitality, the parent company of The Fern Hotels & Resorts, said, “We are delighted to have Monks Interactive as our PR partners. The Fern Hotels & Resorts have a rich legacy of providing unparalleled hospitality experiences, and we are confident that Monks Interactive’s expertise will help us communicate our story effectively to a wider audience.” 

The collaboration is a result of a rigorous selection process, where Monks Interactive impressed the brand with its creative and impactful PR solutions. Monks Interactive has a proven track record of creating compelling stories that resonate with the media and the public. The agency specializes in generating exceptional share of attention for its clients through innovative and talk-worthy ideas.

Rishab Sharma, Director, Monks Interactive, said, “We are truly honoured to partner with The Fern Hotels & Resorts, an esteemed leader in the hospitality sector. At Monks Interactive, we are dedicated to leveraging our deep industry insights and unparalleled creativity to not only elevate the brand's image but also to engage key stakeholders in meaningful ways. Our goal is to foster enduring connections with travellers, enriching their experiences and ensuring The Fern Hotels & Resorts remains at the forefront of their minds as a premier choice in hospitality.”

As The Fern Hotels & Resorts embarks on this exciting journey with Monks Interactive, both organizations look forward to setting new benchmarks in hospitality PR and storytelling.