Triton Digital announces integration with Amazon for Interactive audio ads

Triton Digital, a prominent technology and services provider for the digital audio, podcast, and broadcast radio sectors, has announced its integration with Amazon Publisher Services (APS). This collaboration expands the reach of premium audio inventory for Amazon DSP advertisers on Alexa-enabled devices, employing unique interactive audio ads developed by Amazon Ads. These ads can prompt listeners to request more information, set reminders, or add items to their Amazon shopping cart, all while staying engaged with the streaming audio content.

By integrating with APS, Triton Digital enables the appearance of Amazon Ads' interactive audio ads across shared APS and Triton Digital publishers. This not only enhances the advertising experience for listeners but also boosts inventory monetization for publishers.

The Triton Audio Marketplace, with over 100 billion audio impressions per month, provides access to a vast audience base. Marketers and agencies can transact on various forms of audio inventory, leveraging the combination of this extensive supply and Amazon DSP's proprietary audience signals to establish meaningful connections and drive monetization for publishers.

John Rosso, President and CEO of Triton Digital, expressed enthusiasm about APS incorporating Triton Digital technology for interactive audio ads, acknowledging Amazon's transformative impact on the advertising space.

According to a recent study by Amazon Ads and Kantar, audio streamers are 75% more likely to respond to voice-command ads. Interactive audio ads also outperformed standard audio creatives in terms of consideration (1.3x) and purchase intent (2.3x), according to Kantar.

Steve Rabuchin, VP of Third-Party Supply at Amazon Ads, highlighted the excitement for publishers using Triton Digital and APS, making their content more accessible to Amazon DSP advertisers. He looks forward to understanding how audiences engage with interactive audio ads, allowing listeners to respond to advertisements seamlessly during their streaming experience.