Vasan Eye Care unveils "We Are There, with expertise & care" campaign

Vasan Eye Care, a leading name in eye health, proudly announces the launch of its latest brand campaign, "We Are There, With Expertise and Care." This innovative campaign, created by FlyingCursor Interactive, showcases Vasan Eye Care's unwavering commitment to combining medical expertise with heartfelt care, ensuring unparalleled eye health services for all.

About the Campaign:

The "We Are There, With Expertise and Care" campaign is a testament to Vasan Healthcare’s foundational values:

• Expertise Meets Care: Vasan Eye Care's skilled professionals are not just experts in their field; they bring a personal touch to each consultation, making patients feel understood and valued.
• Technology Meets Reach: Leveraging cutting-edge technology, Vasan Eye Care extends its high-quality services to even the most remote areas, ensuring everyone has access to the best eye care.
• Experience Meets Approachability: With years of experience, Vasan Eye Care's team remains approachable and ready to address any concerns, making quality eye care accessible to all.
• Guidance Meets Empathy: Every patient's journey is guided with empathy, ensuring a supportive and understanding environment from start to finish.
• Transparency Meets Value in Pricing: Vasan Eye Care stands for transparent practices and pricing, ensuring patients receive the best value without hidden costs.

Crafted with creativity and insight, the campaign includes 5 films translated into 6 languages, designed to resonate with diverse audiences across India. These films bring to life the essence of Vasan Eye Care's brand values, creating a deep emotional connection with the viewers.

Omni-Channel Approach:

To reach a wide audience, the campaign utilizes an omni-channel strategy. The films are showcased across various platforms, including YouTube, Facebook, and Instagram, specifically targeting the southern audience. Available in Tamil, Malayalam, Kannada, Telugu, Hindi, and English, these films are designed to resonate with the diverse linguistic demographics of the South, ensuring that Vasan Eye Care's message of unparalleled eye health and care reaches every corner. Beyond these digital platforms, the integrated campaign will also roll out across print, cinema, and outdoor collateral, further expanding its reach and impact.

Leadership Insights:

Dr. Arun, Co-Founder and managing Director of ASG Eye Care, shared his enthusiasm for the campaign, stating, "Vasan Eye Care is deeply embedded in the lives of our community. The strong values of care, transparency, and expertise have always been our guiding principles. With this campaign, we reaffirm our dedication to these values and our commitment to providing top-tier eye care. We are especially excited to reconnect with our patrons in the South, assuring them that Vasan is back, stronger and more committed than ever."

Shormistha Mukherjee, Co-Founder and Director at FlyingCursor Interactive, expressed her pride in the campaign, highlighting its innovative approach and the emotional chord it strikes with audiences. "This campaign is a celebration of Vasan Eye Care's legacy and its bright future. We have woven together stories that not only showcase the brand's expertise and care but also resonate deeply with every individual who values their vision and the importance of trust in healthcare."

Campaign Take:

The "We Are There, With Expertise and Care" campaign is more than just a series of advertisements; it's a movement towards redefining eye care through the lens of compassion, innovation, and inclusivity. Vasan Eye Care continues to be a beacon of hope and a trusted partner in eye health, reminding us that at the heart of medical excellence lies genuine care and empathy.