EFFIE India wins underscore creative excellence at McCann Worldgroup India: Prasoon Joshi

McCann Worldgroup India put up a strong show at the first major advertising awards of the year – EFFIE India Awards 2023. Along with Gold, Silver and Bronze metals, McCann Worldgroup India was also adjudged EFFIE India Agency of the Year at a glittering ceremony held in Mumbai last evening (January 19, 2024). Celebrity Cricket League was the Associate Sponsor of the awards event, while Craving Digital was the Imagination Partner, Diageo India was the Celebration Partner, and Heineken Silver Beer was the Beverage Sponsor.

Expressing his elation on McCann’s victory, Prasoon Joshi, CEO & CCO, McCann Worldgroup India and Chairman, Asia Pacific, remarked, “I am extremely delighted and proud of McCann winning the Agency of the Year at the Effie India 2023 Awards.” He emphasised on McCann India’s unique positioning in the dynamic landscape of the industry, facing unprecedented challenges in shaping the future.

Highlighting the organisational ethos, Joshi said, “McCann India is an organisation that places ideas and thinking at the core of our business, propelling both our business and clients forward.” He underlined the significance of creative excellence driven by robust consumer insights, positioning it as the foundation of McCann India’s success.

Joshi further elaborated on the effectiveness derived from a culture deeply rooted in the belief of creative excellence, emphasising the pivotal role played by strong consumer insights. McCann India’s commitment to this approach has solidified its standing as the EFFIE India Agency of the Year.

The hallmark of McCann India’s success lies in its comprehensive portfolio of awards, spanning a diverse set of businesses. Notable mentions include accolades for Ujjivan Small Finance Bank, Nestle India, MasterCard, Reckitt, Dabur, Hero, and many others. This breadth and diversity underscore McCann India’s ability to deliver impactful campaigns across various sectors.

As Joshi acknowledged, “What is remarkable is the width and the diverse set of businesses we have won awards for.” This recognition further solidifies McCann Worldgroup India’s position as a leader in the advertising and marketing industry, celebrated for its creativity, strategic leadership, and effectiveness in delivering compelling campaigns across the spectrum.